Podcast
Mortgage Marketing Radio
Hosted by Mortgage Marketing Radio · EN
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.
71episodes
Episodes
Newest firstAll episodes
The #1 Sales Mistake You're Making (And How to Fix It)
Mar 5, 202500:43:03Summary readyEpisode Summary: Are you struggling to close deals in today’s real estate market? You’re not alone. In this powerful episode, Geoff Zimpfer sits down with Sharran Srivatsaa to uncover why most agents are failing during the 2025 “Transaction Recession”—and what the top 35% are doing differently to win. 💡 Learn the essential skills over scripts mindset, why branding alone won’t save you, and how mastering modern conversations can transform your real estate career. Whether you're an agent or loan officer, these insights will help you lead, convert, and grow in a changing market. ⏱ What You’ll Learn: Why “Back to Basics” is outdated advice The #1 skill top agents are doubling down on How to turn more conversations into closings Real talk on postcards, branding, and buyer psychology How to integrate loan officers as strategic partners ⏰ Timestamps ⏰ 00:00 Introduction to the Transaction Recession 06:07 The Importance of Effective Communication Skills 11:48 Navigating Objections with Skill 20:50 Building a Personal Brand in Real Estate 25:54 Modern Selling Skills for Agents 31:03 Effective Pre-Listing Packages 39:53 The Impact of the NAR Settlement Connect with Sharran Srivatsaa: Website: https://sharran.com/ Linkedin: https://www.linkedin.com/in/sharran/ Instagram: https://www.instagram.com/sharransrivatsaa/?hl=en Youtube: https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8
SummaryHow Social Selling Changed This Loan Officers Business Forever
Feb 26, 202500:00:37Summary readyHave you done social media wrong like me? Here's how to do "social selling" the right way. @mortgagebynate shared his strategy for social selling to build high-value relationships that also support his business goals. Here's a few key points. 1️⃣ Be strategic about WHO you follow (he shared his exact method for creating a high-value list) 2️⃣ Schedule focused 15-minute "engagement sprints" (these are game-changers!) 3️⃣ Connect authentically through conversations, not just likes. You can get the full conversation on the Mortgage Marketing Radio podcast. The mortgage pros seeing the best results aren't necessarily posting more—they're engaging smarter. 🧐 What's working for you with social selling (a.k.a. engagement)?
Summary
The Modern Bridge Loan for Loan Officers
Feb 26, 202500:33:48Summary readyIn this conversation, we introduce HomeLight's Buy Before You Sell. They offer a modern bridge loan solution for clients, allowing them to unlock up to $2 million of their home's equity with 0% interest.By partnering with HomeLight, mortgage loan officers can help clients eliminate home sale contingencies and reduce their debt-to-income ratios, enabling them to make stronger, non-contingent offers on new homes. This partnership enhances the services loan officers provide, leading to increased client satisfaction and potentially more closed loans.Timestamps:Introducing Buy Before You Sell15:07Understanding the Current Market Challenges18:12How Buy Before You Sell Works20:58Comparing Buy Before You Sell with Competitors23:58The Financial Model Behind the Product20:30Market Challenges and Education22:17Lead Generation Opportunities for Loan Officers33:46Connect With HomelightWHEN YOU’RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeLEAVE US A REVIEW💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummaryStop Chasing Agents? [Voice Note]
Feb 21, 202500:08:59Summary readyIn this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success.TakeawaysWe Are In A Challenging Market, A Transaction Recession.Mindset Is Crucial For Mortgage Professionals.Soichiro Honda's Story Exemplifies Resilience And Persistence.Connections, Conversations, And Conversions Are Key To Thriving.Focus On Solving Real Problems For Clients And Partners.Building Relationships Can Lead To Strategic Alliances.ASK GEOFF A QUESTION❓ Ask Your Question HereWHEN YOU’RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummaryHow to Grow Production by 30% Teaching Agent Classes
Feb 19, 202500:44:35Summary readyTakeawaysUsing agent classes to differentiate yourself from other loan officers.Approximately one-third of Nate's business comes from agents who attended his classes.Nate believes that presenting to a group is essential for success in sales.Social media is a powerful tool for engagement.Utilize private groups to foster community and learning.Balance in-person and virtual training for effectiveness.Leverage affiliates to expand your reach and audience.Chapters03:02 The Importance of Agent Classes06:04 Challenges and Strategies in Hosting Classes08:56 Leveraging Classes for Business Growth12:08 Social Selling and Engagement Techniques14:55 Tracking Success and Impact of Classes21:38 Overcoming Imposter Syndrome in Teaching22:56 Post-Class Engagement and Follow-Up Strategies25:30 Building Relationships Through Social Media26:41 The Subtle Art of Asking for Referrals29:11 Getting Started with Teaching Classes33:17 In-Person vs. Virtual Training36:09 Leveraging Affiliates for Greater ReachConnect With Nate OnInstagramLinkedInASK GEOFF A QUESTION❓ Ask Your Question HereWHEN YOU’RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeLEAVE US A REVIEW💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummaryThe #1 Activity For Loan Officers to Get Mortgage Leads in 2025
Feb 17, 202500:27:27Summary readyEpisode Summary: In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions. Todd shares his experience with a 100 calls challenge and highlights the upcoming Modern Mortgage and Real Estate Summit, which aims to provide actionable insights for industry professionals. ⏰ Timestamps ⏰ 00:00 Introduction and Setting the Stage 02:50 The Importance of Fundamentals in a Changing Market 05:43 Building Relationships and Asking for Referrals 10:44 Preparing for the 100 Calls Challenge 17:15 The Modern Mortgage and Real Estate Summit 25:51 Final Thoughts and Call to Action Connect with Todd Bookspan: LinkedIn: https://www.linkedin.com/in/toddbookspan/ Instagram: https://www.instagram.com/toddbookspan/ WinByNoon: https://winbynoon.com/todd/ GuildMortgage: https://www.bookspanbaker.com/about-our-mortgage-team/todd-bookspan/ ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8
Summary100 Conversations in One Day
Feb 12, 202500:33:04Summary readyIn this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions. Todd shares his experience with a 100-call challenge and highlights the upcoming Modern Mortgage and Real Estate Summit, which aims to provide actionable insights for industry professionals.TakeawaysWhat's old is new again; fundamentals are crucialThe Modern Mortgage Summit offers valuable insights and networking opportunitiesTake action and put yourself in the path of opportunityEngaging with your database can lead to unexpected referralsChapters05:43 The Importance of Fundamentals in a Changing Market10:44 Building Relationships and Asking for Referrals17:15 Preparing for the 100 Calls Challenge25:51 The Modern Mortgage and Real Estate SummitThe Modern Mortgage & Real Estate SummitConnect With Todd Bookspan on Instagram ASK GEOFF A QUESTION❓ Ask Your Question HereWHEN YOU’RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeLEAVE US A REVIEW💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummaryHow to Go from Closing 2 to 10 Loans Per Month
Feb 4, 202500:41:09Summary readyIn this conversation, Sam Abazari shares insights on coaching loan officers to enhance their productivity and success in the mortgage industry. Sam outlines a structured approach for loan officers to transition from closing 2-4 loans per month to achieving 10 or more, highlighting the significance of lead generation, effective time management, and the value of education in the industry. TakeawaysBuilding rapport through social media can enhance professional relationships.Transitioning from 2 to 10 loans per month requires a structured approach.Daily activities should focus on learning, lead generation, and fulfillment.Referrals and introductions are key to generating new business.Niche markets can provide unique opportunities for loan officers.Timestamps:00:00 Introduction00:49 Building Rapport in the Digital Age03:09 The Role of Coaching in Loan Officer Success05:54 From 2 to 10 Loans: The Path to Growth08:49 Daily Strategies for Loan Officers10:54 The Importance of Productivity Over Busyness12:12 Knowing When to Say No14:56 Finding Business: The Power of Referrals18:09 Understanding Your Community and Self19:57 Niche Markets: Finding Your Unique Position23:00 Sales Skills vs. Marketing: The Balance25:50 Effective Lead Generation Techniques28:56 Building Relationships with Referral Partners32:08 Mastering Lead Generation and ConversionConnect With Sam on LinkedInASK GEOFF A QUESTION❓ Ask Your Question HereWHEN YOU’RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeLEAVE US A REVIEW💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummaryTurning Setbacks into Success [Voice Note]
Jan 31, 202500:12:22Summary readyIn this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success.TakeawaysWe Are In A Challenging Market, A Transaction Recession.Mindset Is Crucial For Mortgage Professionals.Soichiro Honda's Story Exemplifies Resilience And Persistence.Connections, Conversations, And Conversions Are Key To Thriving.Focus On Solving Real Problems For Clients And Partners.Building Relationships Can Lead To Strategic Alliances.ASK GEOFF A QUESTION❓ Ask Your Question HereWHEN YOU’RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummaryRealtors vs. Financial Advisors
Jan 28, 202500:43:27Summary readyIn this conversation, Geoff Zimpfer and Todd Ballenger discuss the importance of business planning as they enter the new year, focusing on financial literacy and the role of Certified Liability Advisors (CLA) in the mortgage industry. They explore the current transaction recession, compare the roles of realtors and financial advisors, and emphasize the need for loan officers to create their own markets and build relationships with financial advisors to thrive in a challenging environment. Takeaways:Understanding the balance sheet is key to financial literacy.Homeownership significantly impacts long-term wealth accumulation.Loan officers must adapt to the current transaction recession.Realtors and financial advisors play different but complementary roles.Creating new referral models can enhance business opportunities.Building relationships with financial advisors is essential for loan officers.Timestamps:00:00 Introduction to the New Year and Business Planning07:57 Understanding the Role of a Certified Liability Advisor (CLA)16:11 Navigating the Transaction Recession: Realtors vs. Financial Advisors24:04 Building Relationships with Financial Advisors24:25 Building Relationships with Financial Advisors28:58 Expanding Your Network: The Power of Referrals30:51 Creating Value Through Conversations34:15 Non-Correlated Referral Sources38:59 Joining the Community for Continuous LearningASK GEOFF A QUESTION❓ Ask Your Question HereWHEN YOU’RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
Summary