Podcast
Mortgage Marketing Radio
Hosted by Mortgage Marketing Radio · EN
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.
71episodes
Episodes
Newest firstAll episodes
2025 Strategic Planning [Voice Note]
Jan 10, 202500:13:43Summary readyIn this conversation, I'm sharing some thoughts about how to get clear on the strategies that worked vs fell short and evaluating which activities to focus on for 2025. takeawaysEvaluate your activities to identify what drives revenue.Focus on top-performing activities to build momentum.Streamline or eliminate underperforming initiatives.Analyze conversion rates to identify bottlenecks.Maximize relationships with referral partners for better results.Become top of mind through consistent visibility.Consider your methods for lead generation and branding.Engage in bold conversations with referral partners.Understand the importance of being well-known in your market.Take actionable steps toward your 2025 goals.ASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummaryGrowing Your Reach and Reputation [Voice Note]
Jan 3, 202500:08:58Summary readyIn this episode, Geoff Zimpfer unpacks the idea that everything you want is on the other side of your reach and reputation.Episode Resources:ASK GEOFF A QUESTION❓ Ask Your Question HereWHEN YOU’RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeRATE THIS PODCAST💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummaryVoice Notes: Testing Google's NotebookLM
Dec 20, 202400:26:03Summary readyWelcome to the ShowIn this episode, Geoff Zimpfer dives into the fascinating world of AI and its potential to streamline content creation while maintaining authenticity. Geoff shares his latest experiment with Google Notebook LM, a cutting-edge AI research assistant, and how it’s helping him create engaging, scalable content for his business and podcast.What You’ll Learn in This EpisodeAI for Content Creation: How Geoff is using Google Notebook LM to automate and enhance content output.Practical Use Cases: Learn how to turn transcripts, PDFs, YouTube videos, and more into podcast episodes, study guides, and FAQs.Maintaining Authenticity: Strategies for using AI without losing your unique brand voice.Webinar to Podcast Workflow: Geoff’s step-by-step process for repurposing a webinar into an AI-driven podcast episode.Episode HighlightsNew Content Goals: Geoff announces his plan to release two episodes per week, including shorter “Voice Notes” style episodes.Deep Dive on Notebook LM:Upload any content (transcripts, documents, videos) for instant summaries and insights.Use AI to generate interactive conversations, study guides, and more.Geoff’s real-world example: transforming a webinar transcript into a 14-minute conversational podcast.Episode Resources:Google Notebook LMLearn More About myAgent ClassesASK GEOFF A QUESTION❓ Ask Your Question HereWHEN YOU’RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeRATE THIS PODCAST💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummaryA Change I’m Making in My Content - Voice Notes
Dec 13, 202400:10:55Summary readyASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummaryThe Balancing Act of Being a Mortgage Originator
Dec 11, 202400:41:24Summary readyIn this conversation, Geoff Zimpfer and Kelly Yale discuss the multifaceted challenges faced by loan officers in the mortgage industry, emphasizing the importance of personal branding, effective relationship building, and the balance between content creation and fundamental sales strategies. Connect With Kelly on LinkedInASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on SpotifyTimestamps00:00 The Challenge of Wearing Many Hats02:54 The Importance of Personal Branding06:03 Time Management and Relationship Building08:59 Effective Relationship Building Strategies11:46 Evaluating Content Creation Efforts14:57 Operational Efficiency in Content Creation18:08 The Balance of Content and Fundamentals20:59 Creating Relevant and Engaging Content24:10 Building a Personal Brand in the Mortgage Industry26:54 Confidence and Authenticity in Sales30:00 Final Thoughts on Content and Relationships
SummaryThe Road to $100 Million
Dec 4, 202400:51:18Summary readyIn this conversation, Jane Floyd shares the key mindset and skills that led to her funding $100 Million in closed loans in 2024.The discussion also covers innovative marketing strategies and the importance of planning for future success by focusing on lead conversion and team collaboration.Timestamps:00:00 Introduction to Jane Floyd and Her Journey03:02 The Importance of Passion and Mindset05:58 Skill Set vs. Mindset: What Comes First?08:57 Handling Mistakes with Integrity11:55 Building Relationships with Realtors15:01 Sources of Business and Community Engagement17:59 Strategies for Attracting New Realtors23:50 Attracting Like-Minded People25:17 The Importance of Open Houses 26:51 Building Relationships with Realtors30:06 The Power of Reputation and Reach32:06 Adapting to Market Changes35:16 Creating Engaging Social Media Content39:29 Innovative Marketing Strategies41:44 Planning for Future SuccessConnect With Jane InstagramLinkedInLeave Us a Podcast ReviewDouble Your Agent Referrals! Learn More About myAgent Classes
SummaryHow to Create Trust & Build Value With Realtors
Nov 22, 202400:46:50Summary readyIn this episode, Kelly Yale chats with Geoff Zimpfer to share actionable insights on building meaningful relationships with real estate agents, optimizing customer experiences, and navigating the ever-changing mortgage landscape. They discuss:Why understanding your customer's journey is key to success.How to build trust and add value to Realtor partnerships.The importance of preparation and intentionality in sales meetings.Using social media to connect authentically with referral partners.Long-term marketing strategies for 2025 and beyond.Whether you're a seasoned loan officer or new to the industry, this episode is packed with practical advice to help you thrive in today's market.Episode Resources:Listen to Kelly's PodcastTake the Realtor Referral QuizLearn More About myAgent Classes
SummaryMastering LinkedIn for Mortgage Professionals
Nov 13, 202400:35:23Summary readyIn this conversation, Dan Smokoska shares insights on leveraging LinkedIn for business growth, in the mortgage industry. He discusses the unique advantages of LinkedIn over other social media platforms, emphasizing the importance of authenticity, engagement, and consistent content creation. The discussion also covers strategies for finding referral partners, utilizing LinkedIn Navigator for targeting, and the evolving nature of content that resonates with audiences on LinkedIn.Key Takeaways:LinkedIn is a powerful platform for generating revenueEngagement rules differ significantly on LinkedInFinding referral partners on LinkedIn requires a tailored approach.Video content is gaining traction but written content still performs well.Episode Resources:Connect With Dan on LinkedInJoin the Podcast Private CommunityLeave Us a Review
SummaryBuilding The 'Billion Dollar Banker' Brand
Nov 6, 202400:47:25Summary readyIn this conversation, Nicole Perrone shares her extensive experience in the mortgage industry, emphasizing the importance of adapting to market trends, diversifying product offerings, and leveraging technology to build relationships. Nicole also highlights the need for geographical diversification among loan officers and the significance of providing exceptional client service. The conversation culminates in her initiative, the Billion Dollar Banker brand, aimed at attracting new talent to the mortgage industry and inspiring loan officers to elevate their business. Connect With Nicole:LinkedInInstagramYouTubeReview the PodcastReady to Double Your Agent Referral Without Cold-Calling or Chasing Agents? Learn more about myAgent Classes here.
SummaryAsk Me Anything #1: How to Follow-Up After Agent Meeting
Nov 1, 202400:17:29Summary readyIn this episode, host Geoff Zimpfer addresses a listener's question about maintaining relationships with real estate agents after an initial meeting. He emphasizes the importance of setting the right context for meetings, understanding the relationship dynamics, and following up effectively. Listen in to get actionable strategies to enhance your interactions with REALTORS, including the need for clear next steps and delivering value to foster long-term partnerships.Want YOUR question answered LIVE on the podcast?Submit Your Question HereJoin the Podcast Facebook GroupDouble Your Agent Referrals in 90 DaysLeave Us a Review
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