Podcast
Mortgage Marketing Radio
Hosted by Mortgage Marketing Radio · EN
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.
71episodes
Episodes
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Key Takeaways from Over 1000 Coaching Sessions
Oct 24, 202400:49:25Summary readyIn this conversation, Coach Michael Regan shares insights on the coaching process, emphasizing the importance of mindset, humility, and vision in individuals seeking coaching. He discusses the common traits of coachable individuals and the significance of preparing for market changes, particularly as they approach Q4. He emphasizes the need for role reflection and planning, the value of feedback, and the significance of maintaining a strong foundation in the face of new technologies and trends. Regan also shares insights on his podcast, Building Bigger Lives, and his passion for songwriting, highlighting the intersection of personal and professional growth.Episode Resources:Listen to Michael's PodcastBuilding Champions CoachingDouble Your Agent Referrals in 90 DaysLeave Us a Review
SummaryA Crash Course in Mortgage Rates and Options Trading
Oct 17, 202400:35:08Summary readyIn this conversation, Dan Rawitch, CEO of University of Options, discusses his mortgage industry background and current role as a trader and economist. He provides insights into market analysis, economic forecasting, and the impact of Federal Reserve actions on interest rates and inflation.The discussion also covers the dynamics of the housing market and the importance of supply in driving prices. Additionally, Rawitch introduces his trading platform, University of Options, which offers strategies for income generation through trading options and futures. The conversation concludes with thoughts on the community aspect of trading and the potential for financial growth.Episode Resources:University of OptionsDouble Your Agent Referrals in 90 DaysEnjoying the Podcast?Leave Us a Review
SummaryBuilding Powerful Relationships for Mortgage Success
Oct 16, 202400:55:02Summary ready⭐️ Double Your REALTOR Referrals here: www.mortgagemarketing.pro Tags: #mortgagecoach #mortgageadvisor #personalbranding #podcast ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer Episode Summary: Katie Grimes, a top loan officer, shares her journey in the mortgage industry and her approach to building relationships with realtors. She emphasizes the importance of authenticity and creating deep connections with referral partners. While social media is valuable for branding and visibility, she believes that realtor referrals are the most direct route to clients who have a need for her services. Katie also discusses her love for espresso martinis and her dedication to finding the perfect one. Katie Grimes discusses her approach to building strong relationships with real estate agents and the importance of providing value and support. She emphasizes the need for trust and communication in these partnerships and shares strategies for staying top of mind with agents. Katie also discusses the NAR situation and how she is supporting agents through the changes. Additionally, she introduces Team KG Marketing, a free on-demand marketing solution for real estate agents. ⏰ Timestamps ⏰ 00:00 Introduction and Background 06:11 Katie's Journey in the Mortgage Industry 09:06 The Importance of Authenticity and Branding 14:37 Realtor Referrals as the Primary Source of Business 20:10 Activities to Attract and Engage Realtors 23:23 Social Media and Direct Referrals 26:42 The Quest for the Perfect Espresso Martini 29:47 Providing Value and Support to Agents 39:14 Navigating the NAR Situation 50:05 Introducing Team KG Marketing Connect With Katie Grimes: CrossCountry Mortgage: https://www.katieinkc.com/ LinkedIn: https://www.linkedin.com/in/katieinkc/ Instagram: https://www.instagram.com/katieinkc/?hl=en =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8
SummaryThe Power of Relationships in Mortgage Lending
Oct 9, 202400:46:20Summary readyIn this episode, Geoff Zimpfer discusses strategies for mortgage professionals to thrive in a changing market. He emphasizes the importance of building relationships with real estate agents, diversifying sources of business, and leveraging personal branding to attract referrals. Special guest Brian Weiss shares insights from his experience and contributions to the industry, providing actionable takeaways for listeners.TakeawaysBuilding relationships with real estate agents is crucial.Diversifying your sources of business is essential for success.Personal branding can help attract more referrals.Hosting classes can introduce you to new agents.You need a larger network of referral partners.The average loan officer has too few agents on their roster.Using proven processes can yield significant results.Engagement and conversations are key to building business.Combining traditional and modern methods is effective.Success stories from the community can inspire action.Episode Resources:Brians WebsiteAction Plan Facebook GroupConnect With Brian on LinkedInCoLab Lending FranchiseEnjoying the Podcast?Leave Us a ReviewDouble Your Agent Referrals in 90 DaysLearn More Here
SummaryWhat I Learned Spending Two Days With Alex & Leila Hormozi
Oct 3, 202400:18:02Summary readyIn this episode of the Mortgage Marketing Radio podcast, host Geoff Zimpfer discusses the importance of planning for Q4 and shares key insights from a recent workshop with Alex and Leila Hormozi of Acquisition.com. He emphasizes the need for mortgage professionals to assess their time management, identify value detractors in their business, and diversify their sources of leads to ensure sustainable growth. Zimpfer also highlights the significance of understanding business risks and the importance of measuring key performance indicators to optimize conversions. The episode concludes with strategies for building relationships with real estate agents and enhancing brand visibility.TakeawaysPlan for the remaining 58 working days of the year.Invest in learning from industry leaders like Alex Hormozi.Identify and mitigate value detractors in your business.Understand the risks associated with key customers and channels.Diversify your sources of business to reduce dependency.Measure your key performance indicators to improve conversions.Focus on solving the primary constraints in your business.Allocate resources effectively to address business challenges.Build relationships with real estate agents for referrals.Aim to become a well-known figure in your local market.Episode Resources:Acquisition.comAcquistion.comAlex Hormozi YouTubeLearn More About myAgent ClassesEnjoying the Podcast?Leave Us a Review
SummaryThe Aftermath of NAR Rules: Agents' Reactions
Aug 30, 202400:39:54Summary readyEpisode Summary: James Dwiggins, CEO of NextHome, discusses the impact of the NAR settlement on the real estate industry. He shares that companies that were prepared and ahead of the changes have been able to navigate the new rules effectively. However, many are still struggling to understand and adapt to the changes. Dwiggins predicts a 20-40% exodus of real estate agents due to the decoupling of compensation. He emphasizes the importance of educating sellers on the benefits of not offering buyer compensation upfront and instead considering all offers based on net proceeds. He also highlights the role of loan officers in helping buyers finance agent fees when the seller is not paying. The conversation explores the opportunity for the real estate industry to collaborate more closely and educate consumers about the changing landscape. There is a need for clarity and communication to dispel the confusion surrounding topics like buyer representation and dual agency. The conversation also delves into the importance of providing value and a full-service experience to buyers and the potential impact of new business models on the market. The role of NAR and its potential challenges and opportunities are also discussed. ⏰ Timestamps ⏰ 00:00 Introduction and Background 03:09 Navigating the Impact of the NAR Settlement 05:37 The Potential Exodus of Real Estate Agents 09:23 Maximizing Seller Net Proceeds 12:32 The Role of Loan Officers in Financing Agent Fees 21:18 Collaboration and Education: Addressing Confusion in the Real Estate Industry 23:15 Providing Value and a Full-Service Experience to Buyers 25:30 The Impact of New Business Models on the Market 35:03 The Challenges and Opportunities for NAR Connect With James Dwiggins: LinkedIn: https://www.linkedin.com/in/jamesdwiggins/ NextHome: https://www.nexthome.com/author/james/ Instagram: https://www.instagram.com/james.dwiggins/?hl=en ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8
SummaryThe Key to Successful Problem-Selling Strategy
Aug 14, 202400:10:20Summary ready⭐️ Double Your REALTOR Referrals here: www.mortgagemarketing.pro Tags: #mortgagecoach #mortgageadvisor #personalbranding #podcast ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer Episode Summary: In this solo episode, Geoff Zimpfer recaps his attendance at the Forward event and highlights the key takeaways from the speakers. He starts by discussing the importance of personal branding and how it is the digitization of one's reputation. Geoff emphasizes the need to focus on one to three social media platforms where you can engage and build trust. He also talks about the importance of identifying the problem you solve and becoming an ambassador for that problem. Geoff emphasizes the power of testimonials and online reviews in building trust and concludes by reminding listeners that a great personal brand is service-centered. ⏰ Timestamps ⏰ 00:00 Introduction and Invitation to Share Topics 00:53 Recap of the Forward Event 01:51 The Power of Personal Branding 03:21 Choosing the Right Social Media Platforms 04:18 Becoming an Ambassador for the Problem You Solve 05:11 Building Trust with Testimonials and Online Reviews 06:01 A Great Personal Brand is Service-Centered 09:54 Recap and Conclusion =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8
SummaryThe Journey from Olympian to Mortgage Leader
Aug 8, 202400:38:14Summary ready⭐️ Double Your REALTOR Referrals here: www.mortgagemarketing.pro ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer Episode Summary: Brian Covey, Executive Vice President at Revolution Mortgage, discusses the correlation between sports and business and shares insights on leadership, building relationships, and personal growth. He emphasizes the importance of protecting your perspective, being service-centered, and dedicating time to improve your skills. Covey also highlights the value of slowing down to build meaningful relationships and focusing on one thing to improve each day. He encourages loan officers to have a strong mindset, choose their perspective, and continuously train to stay ahead in the industry. ⏰ Timestamps ⏰ 00:00 Introduction and Background 09:21 The Correlation Between Sports and Business 13:35 Choosing the Right Environment and Leadership 20:06 Building Relationships and Being Service-Centered 25:35 Improving Skills and Getting Better Every Day 30:45 Protecting Your Perspective and Choosing a Positive Mindset 32:10 Slowing Down to Build Meaningful Relationships 35:18 Consistent Training to Stay Ahead in the Industry 37:18 Conclusion and Call to Action Connect With Brian: LinkedIn: https://www.linkedin.com/in/brian-covey/ Instagram: https://www.instagram.com/thebriancovey Website: https://briancovey.com/ =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8
SummaryYour Secret Super Power On LinkedIn
Jul 31, 202400:49:51Summary ready⭐️ Double Your REALTOR Referrals here: www.mortgagemarketing.pro ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer Episode Summary: Raquel Borras, the external brand communications manager at New American Funding, discusses personal branding and authenticity on LinkedIn. She emphasizes the importance of being genuine and transparent on the platform, while also respecting the audience and the purpose of LinkedIn. Raquel shares her own journey of finding her voice on social media and how she uses video content to connect with her audience. She encourages others to be themselves and not be afraid to show their personality, even if it goes against traditional notions of professionalism. Raquel Borras discusses her content creation strategy, which is focused on being in the moment and authentic. She shares that she doesn't curate her videos or schedule posts, preferring to post in real-time to give her audience a sense of immediacy. Raquel also talks about using the InShot app for video editing on her mobile phone and the importance of capturing content opportunities in everyday life. She emphasizes the need to be true to oneself and create content that resonates with the target audience. Raquel also discusses the changing landscape of content consumption among younger generations and the importance of bridging the generational gap. ⏰ Timecodes ⏰ 00:00 Introduction and Background 06:35 Raquel's Role as an External Brand Communications Manager 11:25 The Importance of Personal Branding on LinkedIn 14:26 Balancing Authenticity and Professionalism on LinkedIn 18:44 Overcoming Challenges and Embracing Authenticity 19:34 Creating Authentic and Relatable Content 22:20 Capturing Content Opportunities 27:48 Being True to Yourself in Content Creation 34:40 The Impact of Social Media on Younger Generations 39:08 Taking Responsibility as a Content Creator Connect With Raquel: LinkedIn: https://www.linkedin.com/in/raquel-borras/ Instagram: https://www.instagram.com/raquel.borras/ YouTube: https://www.youtube.com/@UCU10_pLGmlT_5XECXFdw8Dg =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8
Summary"Mortgage Success: Endure and Thrive in 2024!"
Jul 23, 202400:47:21Summary ready⭐️ Double Your REALTOR Referrals here: www.mortgagemarketing.pro ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer Episode Summary: Today we're hanging with Dustin Owen, VP of Eastern Division Sales at Waterstone Mortgage and host of The Loan Officer Podcast. We're talking about how to close finish 2024 strong. Dustin dives deep into the fundamentals of building a successful mortgage career, emphasizing the importance of having 10 meaningful conversations a day, following theme days, and engaging in consistent activities to build a robust business. Tune in to hear insights on building meaningful relationships, maintaining a positive mindset, and leveraging opportunities in the mortgage space. Dustin also introduces the TLOP MLO Coaching Community, sharing how it provides valuable resources and support for mortgage professionals. Learn about the concept of the blueprint and how it helps loan officers achieve their goals. ⏰ Timecodes ⏰ 00:17 Background and Fun Facts 02:12 Dustin's Journey in the Mortgage Industry 04:32 The Calling to Help Others 07:15 The Influence of Upbringing and Privilege 11:06 The Challenges of the Job Market for Young Adults 13:20 Promoting Work Ethic and Financial Literacy 19:19 Dustin's Role and Interactions with Loan Officers 21:55 The Theme of Endurance and Prescriptions for Success 24:21 Coaching and Sales Training for Mortgage Professionals 26:10 The Importance of Meaningful Conversations and Theme Days 30:44 Navigating Challenging Times in the Mortgage Industry Connect with Dustin Owen: YouTube: The Loan Officer Podcast: https://www.youtube.com/channel/UCxMLcN8snv-YpbXDBLTt6yQ Website: TLOP Online: https://www.tloponline.com/ LinkedIn: Dustin Owen on LinkedIn: https://www.linkedin.com/in/dustinowen =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8
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