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Join Noah Wickham from My Amazon Guy as he discusses current amazon ppc strategy and answers audience questions on managing brands effectively. This session covers screen shares of Amazon Ads dashboards, focusing on audience targeting, performance metrics, and search impression share. Learn about optimizing your amazon advertising campaigns and discover the best approaches to amazon sponsored ads.

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#AmazonPPC #AmazonAds #EcommerceStrategy #AmazonSellerTips #PPCAdvertising

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Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps
00:00 - PPC Overview and Common Questions
00:52 - Understanding Cost Per Click Basics
02:13 - Suggested Bid vs Actual CPC Explained
03:33 - Bid Adjustments and Top of Search Strategy
04:33 - Low Profit Margin and PPC Strategy
05:31 - High CPC Examples and Profit Impact
07:08 - ACOS vs TACOS Explained Clearly
08:43 - Brand Metrics and Funnel Breakdown
10:38 - Amazon Marketing Cloud Audience Targeting
12:02 - Fixing Low Awareness with New Audiences
13:40 - Turning Consideration Into Purchases
15:18 - Cart Abandon Strategy for More Sales
17:01 - Keyword vs Audience Targeting Shift
18:24 - Top of Search Strategy and Impression Share
21:03 - Combining Audience and Bid Adjustments
23:18 - New Product PPC Launch Strategy
25:22 - Declining Demand and Rising CPC
27:05 - Campaign Optimization Time and Bulk Files
28:33 - PPC Budget Strategy by Month
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