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Finding effective targets for Amazon advertising can be challenging for even seasoned sellers.

This video demonstrates how to effectively find advertising targets on Amazon, moving beyond basic keyword suggestions and competitor analysis to leverage Amazon's own system for better targeting insights. Learn how to optimize your amazon ppc strategy and improve your amazon sponsored products and amazon sponsored brands campaigns.

Need help setting up Amazon ads the right way? Book a coaching call: https://bit.ly/4jMZtxu

#AmazonAds #AmazonPPC #AmazonSellers #AmazonAdvertising #MyAmazonGuy

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Finding Better Amazon Ad Targets
01:03 - Setting Up a Sponsored Product Campaign
01:32 - Why One Product Matters
01:58 - Automatic Targeting and Bids
03:05 - Automated Rules in Amazon Ads
03:56 - Creating the Manual Campaign
05:22 - Feeding Terms Into Ad Groups
06:35 - CTR and Conversion Rate Filters
07:08 - ROAS Filter and 30-Day Performance
07:32 - Exact, Phrase, and Broad Campaigns
08:16 - How the Keyword Funnel Works
08:50 - Automating Amazon Keyword Research

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