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Amazon is implementing significant changes to how list price and strikethrough price are displayed, affecting every amazon seller. This video clarifies the new "Typical Price" and "List Price" terminology, detailing how these are calculated and validated to help you understand how to price your product. Learn how to update these prices within Seller Central to optimize your amazon sales and ensure effective ecommerce practices.

Fix the pricing setup before Amazon wipes out the discount, get a direct strategy call for the listing now: https://bit.ly/4jMZtxu

#AmazonPricing #AmazonStrikethroughPrice #AmazonListPrice #amazonsellertips

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Timestamps
00:33 Amazon changes list price to typical price
01:08 New Amazon pricing rules for list price and typical price
01:53 How 90 day pricing affects strikethrough discounts
03:04 How Amazon calculates reference pricing
04:02 Where to update list price in Seller Central
05:02 How sale price creates strikethrough pricing
06:07 Why long promotions can remove the strikethrough
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How Strikethrough Pricing Works On Amazon in 2026