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Amazon Marketing Cloud audience strategy for new to brand buyers using competitor ASIN targeting.

Every brand owner should prioritize new-to-brand buyers for sustained brand growth. This video guides you through creating effective amazon ads to target new customers. By optimizing your ppc strategy and focusing on specific audience segments, you can significantly boost customer acquisition and expand your brand's reach.

Book a call with My Amazon Guy and get a direct action plan for your brand: https://bit.ly/4jMZtxu

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps:
00:00 - Why new to brand buyers matter
00:30 - Using Amazon Marketing Cloud for audience building
01:03 - Creating a custom AMC audience
01:31 - Using ads agent without SQL skills
02:01 - Choosing competitor ASINs to target
02:57 - Reviewing the first audience setup
03:47 - Understanding audience structure and filters
04:49 - Improving audience with better inputs
05:13 - Adding 180 day repeat browser filter
06:04 - Using brand names and merchant IDs
07:06 - Finalizing and applying the audience
07:29 - Running competitor targeting ads
08:00 - Expanding with category and keyword targeting

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