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This video gives an overview of Amazon PPC, pricing, conversion rates, and Q4 product launch timing. Noah Wickham explains when a strong search term should move from an auto or broad campaign into an exact match campaign for better bid control. He also covers why price is the number one converting factor, how sellers can compare their results with lower-priced competitors, and whether launching in July gives enough time to prepare inventory and gain rank before Q4.

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Timestamps

0:00 - Amazon PPC: When to use Exact Match vs. Auto
0:28 - Strategy for negating keywords and tuning bids
0:44 - Q4 Product Launch: Is it too late for 2026?
1:03 - Prime Big Deal Days inventory deadlines
1:20 - Explaining low conversion to your manager
2:13 - Why price is the #1 conversion factor on Amazon
2:55 - Using Helium 10 X-Ray for competitor audits
3:26 - 1-to-1 comparison strategy to beat competitors

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