Podcast
My Food Job Rocks!
Hosted by Adam Yee · EN
My Food Job Rocks is a podcast created by serial entrepreneur and food scientist Adam Yee where he interviews an expert in the food industry every week on their career path or a specific hot topic going on in the world today.
He connects the dots in the complex world of food. From farmers to ingredient manufacturers, to entrepreneurs and global players join Adam as he explores all angles in the food industry and tackles it with engaging conversations and impactful insights. It’s all interesting and it’s all complicated.
This podcast is a wealth of knowledge to anyone who’s interested in food and we are fortunate to be partnering with the Spoon Network to amplify our reach and impact.
Message us any time at podcast@myfoodjobrocks.com to get in touch.
24episodes
Episodes
Newest firstAll episodes
Dig In: Stories About Finance in Food with Abby June Richards, Fractional CFO at the CPG CFO
1w ago00:47:23Summary readyWhat does it really take to understand the numbers behind your CPG brand? This week, Adam sits down with Abby June Richards, founder and fractional CFO of The CPG CFO, to demystify the financial side of the consumer packaged goods world. Abby shares how she went from 20+ years in public accounting to building a thriving fractional CFO practice serving emerging CPG founders and why she'll never go back to traditional accounting. In this episode, you'll learn the difference between finance and accounting, why most financial models sit unused on a shelf, and how the simple 4:1 cost-to-retail ratio can be a cheat code for pricing your product. Abby breaks down why retention is one of the most powerful (and overlooked) levers in your business, why raising prices is often the bravest and smartest move a founder can make, and how collaboration between finance, sales, and operations is where the magic really happens. She also shares the now-famous Lupini pizza story — where an accidental $25 price tag still moved units and proved that special brands can charge what they're worth. Whether you're pre-revenue, scaling into retail, or just trying to figure out if your business actually has margin, this conversation will give you the clarity (and courage) to look at your numbers with new eyes. Because as Abby says: if you don't have margin, you don't have a business. Find Abby: Website: thecpgcfo.com LinkedIn: Abby June Richards Free resources: Cash Fight Framework, Cash Flow Forecasting Tool, and Know Your Numbers handout Learn more about your ad choices. Visit megaphone.fm/adchoices
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What Does It Take to Become Department Head? with Job Ubbink, Food Science Professor and Department Head at University of Minnesota
2w ago01:02:18Summary readyDr. Job Ubbink is a professor and the head of the Department of Food Science and Nutrition at the University of Minnesota Twin Cities, with a career spanning Givaudan, Nestlé, his own consultancy, and Cal Poly before landing in the Twin Cities. In this episode, we trace his unconventional path from chemistry and a Michelin-starred restaurant kitchen in the Netherlands to global R&D leadership and academia. Job shares his vision for food science as a broader, people-centered discipline, one that integrates physical chemistry, community, culture, and the realities of small artisanal producers. We also get into industry-academia collaboration, the ultra-processed foods debate, and what young food scientists need to do to become decision-makers, not just technical resources. LinkedIn account under: linkedin.com/in/job-ubbink-11204b7 and lab website at: ubbinklab.cfans.umn.edu Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dig In: How The Heck Do I Use Claude? (And Other Useful AI Tools) with Grace Uvezian, VP of Marketing at Appetronix
3w ago00:59:22Summary readyGrace Uvezian is VP of Marketing at Appetronix, the company building fully autonomous robotic kitchens deployed in airports, universities, and stadiums including a live location at Columbus International Airport. In this episode, we go deep on how Grace uses Claude, MCPs, and AI automation to run her marketing function, including how she generated $5M in PR value at Spice using Zapier, the exact way she structures prompts with voice tools like Whisper Flow, and her philosophy on getting comfortable giving AI access to your data. Whether you're AI-curious or AI-skeptical, Grace breaks down what these tools can and cannot do in practical, food-tech-relevant terms. A must-listen for anyone in CPG or food service trying to figure out where AI actually fits into their workflow. Find Grace: LinkedIn: https://www.linkedin.com/in/grace-uvezian/Substack: https://substack.com/@graceu My episode about AI: https://wolfingdownfoodscience.buzzsprout.com/1609819/episodes/19070967-are-you-an-apocaloptimist-review-of-the-ai-doc-with-adam-yee Learn more about your ad choices. Visit megaphone.fm/adchoices
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A New and Cool Way To Market Apples With Tenley Fitzgerald, VP of Marketing & Brand Strategy at Yes! Apples®
4w ago00:54:08Tap to summarizeTenley Fitzgerald, VP of Marketing & Brand Strategy at Yes! Apples®, joins the show to talk about turning a 100-year-old apple operation into a consumer-facing brand. From launching FreshDirect's social media to partnering with Bob's Burgers at Blue Apron, Tenley shares how brand collaborations unlock new audiences and why the apple category is ripe for disruption. We dig into the challenges of branding a commodity in a private-label world, using D2C data to make smarter marketing decisions, and what it takes to build something from the ground up with sheer force of will. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dig In: Suing the United States Government with Ori Zohar, Co-CEO and Co-founder of Burlap and Barrel
Apr 1600:53:18Tap to summarizeOri Zohar, co-founder of Burlap & Barrel, returns to discuss how his 10-year-old bootstrapped spice company is taking the U.S. government to court over tariffs they believe are illegal. Ori shares the real financial impact tariffs have on small food businesses, why big food companies stay silent, and how Burlap & Barrel is channeling brand activism to fight for smallholder farmers worldwide. They also dive into the bootstrapping vs. venture capital debate and why small businesses are the true backbone of the American food economy Find out more: www.burlapandbarrel.com or on Instagram at @burlapandbarrel Learn more about your ad choices. Visit megaphone.fm/adchoices
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Lessons on a Sustainable Business and a Sustainable Life with Adam Hiner, Co-founder and CEO of Pacha
Apr 900:55:26Tap to summarizeAdam Heiner, CEO and cofounder of Pacha, a sprouted buckwheat brand, shares his journey from the mortgage industry to founding the first hard kombucha brand (Boochcraft) and now running a sprouted buckwheat bakery with just two ingredients. We dive into contract farming with regenerative farmers, the hard lessons of scaling a beverage startup, and how to build an assembly-line mindset on the production floor. Adam also opens up about living in an intentional community and why integrating your values into your work is the only way he knows how to do it. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Podcast Swap: Introducing R&D Radio on the Startup CPG Podcast Episodes with Daniel Scharff and Rachel Zemser
Apr 200:59:21Tap to summarizeAdam Yee has a new podcast! Introducing R&D Radio, a segment where he interviews food scientists and how they help food brands on the Startup CPG podcast. In this episode, we'll be sharing two episodes: one with Danile Scharff interviewing Adam and Adam interviewing Rachel Zemser along with some insights on podcasting in general. Expect two podcast episodes every month and a newsletter. There's also a ton of content that Startup CPG supplies to young food brands. It's the best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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How to Sell Your Food Product to Your Grandmother with Jess Haghani, CEO and Founder at Lucille
Mar 2600:55:44Tap to summarizeIn this episode, Adam Yee interviews Jess Haghani, the founder and CEO of Lucille, a pioneering nutrition company dedicated to the often-overlooked senior demographic. Haghani shares how her grandmother’s health struggles inspired her to disrupt the clinical, "shameful" legacy shake market with an aspirational brand and a superior, clean-label product. The conversation dives deep into the technical side of food science, discussing how Haghani collaborated with Harvard nutritionists to develop a lactose-free, nutrient-dense formula featuring ingredients like avocado oil and agave. Finally, Haghani explores the unique business challenges of the "silver economy," from designing senior-friendly packaging to navigating a go-to-market strategy that targets primary caregivers Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dig In: A Discussion with a Dietitian about Ultraprocessed Foods With Melissa Halas, MA, RDN, CDCES President of the non-UPF Program
Mar 1901:09:41Tap to summarizeIn this episode, Adam sits down with Melissa, president of the non-UPF Program, to unpack the rise of ultra-processed foods and their links to metabolic disease, autoimmune conditions, colorectal cancer, and even depression. Melissa breaks down the Nova classification system, explains why "normal weight" doesn't mean metabolically healthy, and shares what it actually takes to reverse chronic disease through diet. They also get into GLP-1 drugs, food addiction, colon cancer, and why nutrition counseling may be the most cost-effective solution we're not investing in. If you’re a food company making products with simple, recognizable ingredients, I want to tell you about something worth checking out. The Non-UPF Program offers a certification for foods that are not ultra-processed, helping brands clearly show consumers and healthcare professionals that their products are made with real ingredients and minimal processing. The review process is guided by dietitians, food scientists, and nutrition researchers who publish research on ultra-processed foods, so it’s a credible, science-backed standard. If your company is working to keep food simple and transparent, you can learn more and apply at nonupfprogram.org/apply. Learn more about your ad choices. Visit megaphone.fm/adchoices
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A Persistent Career and a Whole Lot of Wheat with Claudia Carter, Executive Director at The California Wheat Commission
Mar 1201:04:09Tap to summarizeAdam Yee sits down with Dr. Claudia Carter, the Executive Director of the California Wheat Commission and the California Grain Foundation. Claudia shares her fascinating journey from growing up in Ecuador with a passion for food engineering to becoming a specialized expert in cereal and grain science in the United States. She provides unique insights into the "hidden" history of California as a major grain producer and explains how wheat remains a vital, cost-effective tool for modern farmers through sustainable rotational cropping and regenerative practices. The conversation also dives deep into the realities of high-level professional development and the "grit" required to succeed in the sciences. Claudia discusses the immense challenge of completing her PhD in Nutrition Science over five years while working full-time and raising a family, offering practical advice on time management and the importance of a supportive professional network. Whether you are a food scientist, an entrepreneur, or simply curious about the supply chain behind your daily bread, this episode offers a compelling look at the intersection of agriculture, education, and personal persistence. Learn more about your ad choices. Visit megaphone.fm/adchoices
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