The sub-AA/AAA world of games has become increasingly competitive in recent years, and yet Serenity Forge, a diverse 40-50 person publisher based out of Colorado, has found a way to grow, develop, and publish games with very high success rates. How do they do it?

To answer this question, host Aaron Bush is joined by Zhenghua (Z) Yang, the founder and CEO of Serenity Forge. They discuss Z’s inspiring story, how publishing has evolved over the past decade, and how Z goes above and beyond to ensure success. They also dig into the nuances of working with subscription platforms, the underdiscussed benefits of physical sales, building unique distribution, structuring publishing deals, and how AI does (and doesn’t) impact the way they think about supporting games.

If you want a case study of how to win and stand out in a crowded gaming market, make sure to give this episode a listen!

We’d also like to thank AWS for Games for making this episode possible. AWS for Games aligns purpose-built game development capabilities — including AWS services like Amazon GameLift as well as solutions from AWS Partners — to help game developers build, run, and grow their games. For more information, visit https://aws.amazon.com/gametech/

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Who’s On:

Guest - Zhenghua (Z) Yang: https://www.linkedin.com/in/serenityz/

Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

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Sound design by Gavin Mc Cabe.

The State of Video Game Publishing (with Serenity Forge)

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