The Native fashion show was always among the most popular offerings at the annual Santa Fe Indian Market put on by the Southwest Association for Indian Arts. Now SWAIA’s Native Fashion Week returns for the third year as a standalone celebration of wearable Native creativity. Designers include Jamie Okuma and Lauren Good Day, who are making strides in the mainstream fashion arenas. This year, organizers aim for a scaled-back, intimate event that includes a curated fashion show, Indigenous food, vendors, and public discussions. We’ll get a preview of the upcoming Native Fashion Week in Santa Fe, N.M.

We’ll also talk with Ruth-Ann Thorn (Rincon Band of Luiseño Indians), founder of the brand N8iV Beauty, that was just named one of the TIME100 Most Influential Companies of 2026.

GUESTS

Jamie Schulze (Northern Cheyenne and Sisseton Wahpeton Oyate), executive director of the Southwestern Association for Indian Arts (SWAIA)

Jamie Okuma (Shoshone-Bannock, La Jolla Band of Luiseño Indians, Wailaki, and Okinawan), artist and fashion designer

Lauren Good Day (Mandan, Hidatsa, and Arikara), traditional arts designer

Ruth-Ann Thorn (Rincon Band of Luiseño Indians), founder of N8iV Beauty

Break 1 Music: Hoka Hey (feat. Jayden Paz & Dancin Dave) [Radio Version] (song) DJ krayzkree (artist) Future Generations (album)

Break 2 Music: Bad Dude (song) Joe H Henry (artist) Real Things (album)