Podcast
Negronis with Nord
Hosted by Fohr · EN
An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord.
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side.
Check us out at fohr.co.
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side.
Check us out at fohr.co.
16episodes
Episodes
Newest firstAll episodes
VMAs, Kamala, Love Island Marketing, & The State of Creativity w/ Nicky Reardon
Sep 1800:38:17Tap to summarizeIn today's episode of Negronis With Nord, James has a conversation with Nicky Reardon, the host of Nicky At Night. Fresh off the VMAs, Nicky gives us insight of the his best performances, the state of creativity, and lessons to learn from Love Island from a non-watcher. And in The Final Final, James and Nicky try to name American food that are better than European food.
Transcribe →Taylor Swift's Engagement and Capitalizing On Life's Opportunities
Sep 300:10:07Tap to summarizeIn today's episode of Negronis With Nord, James talks about the meteoritic Instagram post sharing Taylor Swift and Travis Kelce's engagement. Does it have the juice to take the top spot? James expands why it's important to strike while the iron's hot in those life moments, and why it's the best time to contact Fohr. Lastly, James takes a question about what to do about slowing creator growth across platforms, how to seek new opportunities, and looking toward Gwyneth Paltrow for wisdom. And in The Final Final, James paints a picture of his engagement.
Transcribe →Copying What Works, Creator Red Flags, & Episodic Branded Content
Aug 2700:13:11Tap to summarizeIn todays episode of Negroni's With Nord, James digs into California Governor Gavin Newsom's new social media strategy, why it works, and how to use/copy other people's voice as a guide to finding your own.Later, James talks about companies protecting human creators vs AI, and creator's red flags, and getting your boss to sign off on episodic content like Ted Lasso.
Transcribe →Instagram Innovations and Labubus
Aug 1900:12:13Tap to summarizeIn todays episode of Negroni's With Nord, James goes over the big week of new innovations from Instagram and ranks them all. What do "Reposts" allow influencers and brands to offer each other? Is the "Maps" feature dangerous? Is the "Friends Tab" even worth the trouble?Later James wonders if Labubu's are so bad that they're good? And in The Final Final, James gets his first ever green suit and talks through his sartorial decisions.
Transcribe →Creators vs. AI, Dead Internet, & The Future Of Film
Aug 1500:12:52Tap to summarizeIn todays episode of Negroni's With Nord, James invites his ChatGPT onto the show to ask them questions about creators using AI.Later, James discusses the "Dead Internet Theory", and how it relates to brands and influencers.Lastly, James discuss the future of cinema with the changing landscape of the industry and Gen Z and Gen Alpha creating for mobile instead.
Transcribe →Sydney Sweeny's Jeans, How To Avoid Being Taken For Granted, & Performance
Aug 600:13:31Tap to summarizeIn todays episode of Negroni's With Nord, James wants to know your take on the Sydney Sweeney American Eagle commercial that's created a stir. Was this bad marketing? Good marketing? Was it intentional?Later we talk about influencers being "taken advantage of" vs "taken for granted" and how you can avoid both by being strategic and staying top of mind to potential partners.And in the last section, James talks about how performance is going to put the focus on dollars per view as generative AI becomes more advanced.
Transcribe →Influencer-Owned Brands, Gen Z’s Impending Spending Power, and Cannes Hacks
Jul 3000:10:17Tap to summarizeIn todays episode of Negroni's With Nord, James is back from France. We talk about influencer brands finding their markets and investors, Gen Z's growing spotlight on the importance of influencers as they come into more spending power, and how to sneak (or not sneak) into popular advertising festivals.
Transcribe →Influencer Marketing Strategies (with Grace Murray Vazquez)
Jul 2200:19:12Tap to summarizeIn todays episode of Negroni's With Nord, we're joined by EVP of Strategy Grace Murray Vazquez to talk about the forefront of influencer marketing strategies across the internet and beyond.Grace addresses Love Island's cyberbullying, and cyber-celebrating, as well as Super Bowl advertising costs, SNL's 2 year spon-con window, the under-valued comedian creators, and what happens to your ads when you turn 36 years old.
Transcribe →How Small Creators Can Use Fohr To Make Money
Jul 1500:12:32Tap to summarizeIn todays episode of Negroni's With Nord, James breaks down bad TikTok career advice, Drake's abs, how to seed interests from brands and how small creators can use Fohr's technology to "niche down", find their audience, and grow.In The Final Final, James tries to name some Drake songs.
Transcribe →Cannes Lions Recap
Jul 800:09:43Tap to summarize🚨 Request a free copy of Volume 3 of The Fohr Almanac of Influence: bit.ly/fohralmanacv3James and team are back from Cannes, France as part of their trip to the "Cannes Lions International Festival of Creativity"In this episode, James reflects on his favorites talks, growth of the social marketing, and the level of importance creators are being shown by the advertising agencies.In The Final Final, James tries to erase one of America's most beloved songs of all time.
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