Podcast
Negronis with Nord
Hosted by Fohr · EN
An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord.
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side.
Check us out at fohr.co.
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side.
Check us out at fohr.co.
16episodes
Episodes
Newest firstAll episodes
Influencer Marketing Q&A Mailbag! (with Sophie Wood)
Jul 1, 202500:15:19Tap to summarizeJames is out of the country! So fan favorite Sophie Wood hosts this week's "Negronis With Nord" (aka Ghia With The Girlies when she's in charge). Sophie asked her audience on Instagram (@goodwoodx) : "Ask me any questions related to influencer marketing, social, advertising, Fohr, etc and I'll answer it in the next episode :)"This week we dig into those questions and her insights. Make sure to like and subscribe and feel free to ask questions in the comments and we'll answer them in future episodes! Plus a SCORCHING HOT review of the new A24 film "Materialists".Follow Fohr on instagram: @fohr.co Follow Sophie on instagram: @goodwoodxFollow Fohr on LinkedIn: /fohr-cardSubscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupSubscribe to Sophie's Substack "Third Drawer": https://thirddrawer.substack.com/For press inquiries, email press@fohr.co 0:00 - Intro: Episode 3 of Ghia With The Girlies 01:28 - Sophie Wood's Mailbag01:50 - Q No.1: Does Fohr Do Trainings?02:57 - Q No. 2: The Difference Between Influencer v. Content Creator? 04:33 - Q No. 3: Pros / Cons of A.I. for Content Creation?05:51 - Q No. 4: How Marketers Better Adapt to A.I.? 07:36 - Q No. 5: Most Successful Genre in Influencer Marketing?09:31 - Q No. 6: Who Works At Fohr? 11:24 - Q No. 7: Best Workflow Software?13:32 - Outro 13:56 - The Final Final: Sophie Reviews "Materialists"----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening.
Transcribe →Did We Get Our 2025 Predictions Right? Mid-Year Check-in
Jun 24, 202500:08:58Tap to summarizeWelcome back to Negronis with Nord. Today, James looks back on the 2025 predictions he made back in Episode 95, and sees what he’s gotten wrong or right. 0:00 - Intro: James reunites with Tim and thoughts on Guinness02:00 - Prediction #1: TikTok will not be banned03:00 - Prediction #2: Clothing GRWMs > Beauty GRWMs03:26 - Prediction #3: Ozempic becomes more socially acceptable04:00 - Prediction #4: Brands will pivot to right-of-center04:50 - Prediction #5: More platforms will gain influence05:14 - Prediction #6: 40-year-old influencers continue to rise06:10 - Prediction #7: Less influencer trips, more IRL events06:45 - Prediction #8: More people want to be influencers07:38 - Prediction #9: “Going live” / IG Live becoming more popular07:54 - Prediction #10: Changing of the guard in the creator sphere08:25 - Outro & Credits Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnordFollow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.
Transcribe →The 8 Mile Method
Jun 17, 202500:12:26Tap to summarizeWelcome back to Negronis with Nord. Today, James answers viewer questions about why he doesn’t think of YouTube as a social platform, and how being in a viewership rut affects your brand partnerships and what you can do about it. Also, the Fohr team is in Cannes! If you’re there, shoot James a DM on Instagram. We’d love to see you. Finally, James was the first-ever guest on marketing leader Dina Fierro’s new podcast “Origins of Influence,” which you can listen to on Apple Podcasts and Spotify. 0:00 - Fohr’s going to Cannes, LA vs NY, James on Origins of Influence Podcast03:48 - Viewer Question One: James’ POV on YouTube07:06 - Viewer Question Two: The 8 Mile Method11:35 - Outro & Credits Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnordFollow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.
Transcribe →Why Your Views Are Down — and What You Can Actually Do About It
Jun 3, 202500:08:13Tap to summarizeHappy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what impact does that have on brand deals? And how do you think creators should adapt or navigate this shift?”. Also, you can admire James’ spray tan. 00:00 - Intro 01:05 - Viewer Question | Why My Views Are Down and What Can I Do About It07:20 - Outro & Credits Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.
Transcribe →The Art (and Data) of Choosing the Right Influencers
May 27, 202500:12:51Tap to summarizeWelcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr’s annual Black Tie Party and first-ever #FohrConference. 00:00 - Intro00:42 - View Question | Fohr’s Influencer Selection Process04:25 - Best Way to Get Brands to Work With You07:06 - Cold Outreach Case Study | Gnome Life on Tumblr09:25 - Fohr Conference and Black Tie Party Recap10:07 - Client FAQ No. 1 | Re-targeting Your Audience11:49 - Outro & Credits Make sure you’re following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference! Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.
Transcribe →What Do Tariffs Mean for Influencers?
Apr 17, 2025Tap to summarizeWelcome to Negronis with Nord. Today, James is breaking down how the new administration’s tariffs will affect influencers and creators.Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening.
Transcribe →