Podcast
Neil Wilkins Podcast
Hosted by Neil Wilkins · EN
Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
18episodes
Episodes
Newest firstAll episodes
Ethical AI and Responsible Marketing Practice
6d ago00:39:46Tap to summarizeHow marketers can use AI powerfully, responsibly and credibly through better judgement, governance and practiceAI capability is expanding quickly across content, insight, personalisation, workflow and customer interaction At the same time, trust, transparency and governance are becoming commercial as well as ethical issues By the end of this session, you should be able to:- Understand the main ethical risks in marketing AI use- Apply simple frameworks for responsible decision-making- Recognise bias, opacity and governance gaps- Use practical safeguards for content, targeting and automation- Clarify the marketer’s role in trustworthy AI adoptionMore content like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →Insights from the world's leading SEO platform founder, Stephan Bajaio
1w ago00:58:03Tap to summarizeThe SIGNAL FrameworkA best-practice framework for AI-era discovery, visibility and trust, inspired by a conversation between Neil Wilkins and Stephan Bajaio.The core idea from Stephan Bajaio’s narrative is that marketers should stop obsessing over “how do we rank in AI?” and instead ask:How do we become a genuinely useful, credible, human-validated answer wherever our audience is trying to solve a problem?SIGNAL works because it connects search behaviour, audience intent, AI-mediated discovery, human expertise and trust.S - Set the commercial contextI - Investigate real human intentG - Gauge the answer landscapeN - Narrate with credible human expertiseA - Activate useful experiences, not just contentL - Learn, govern and optimise continuouslyFind the full details of the SIGNAL Framework at Neil Wilkins Online http://neilwilkins.online“It’s not what AI can do, but what it changes about how humans find and trust information.”Stephan Bajaio, is one of the original co-founders of Conductor, one of the world's leading SEO platforms. With 25 years in digital he has spent his career at the intersection of search behaviour and human intent, and the belief he keeps coming back to is that no one lies to their search bar.When someone types a query, they're not performing. They're asking. Stephan believes it’s one of the most honest signals a brand has access to: fear, desire, curiosity, need, all compressed into a few words. Mindful marketing, at its best, is just the practice of actually listening to that signal instead of broadcasting over it.Connect with Stephan Bajaio https://www.vibelogic.com/ This link takes you directly to VibeLogic, where you can explore how SEO and AI are reshaping how businesses get found online. Whether you are a marketer, founder, or business owner trying to figure out what search looks like in the age of AI - this is where you go to stop guessing and start winning. Stephan on Linkedin https://www.linkedin.com/in/stephanbajaio/For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887
Transcribe →Ethical Decision-Making in Pressured Environments
2w ago00:50:40Tap to summarizeHow marketers can recognise ethical risk, apply sound judgement, and make defensible decisions under pressureReflection: Think of a time when speed, targets or uncertainty made a marketing decision harder. What created the pressure? Why this matters:Marketing decisions are often made quickly, with incomplete information and commercial pressure That is exactly when ethical risk becomes harder to spot The AMA says marketing ethics should be centred because it promotes trust and transparency and benefits both business and society. Key point: Ethics is not a luxury for calmer times. It matters most when the pressure rises. By the end of this session, you should be able to:Recognise why ethical problems become harder under pressure Use practical frameworks to assess difficult decisions Understand how targets, incentives and stress can distort judgement Make decisions that are commercially sensible and ethically defensible Reduce the risk of misleading, unfair or harmful marketing practiceMore webinars like this at Cambridge Marketing College http://marketingcollege.com
Transcribe →Understanding the Customer Journey in Real Organisations
3w ago00:34:03Tap to summarizeUnderstanding the Customer Journey in Real Organisations - How customer journeys work in practice, and how marketers can connect touch-points, experience and performance Why this matters - Customer journeys are rarely tidy in real organisations ; People move across channels, devices, departments and moments of need ; McKinsey notes that customer experience is about everything an organisation does to put customers first, managing journeys and serving needs across interactions; Marketing is not just communication placed along a funnel. It is part of a wider lived experience. Session aimsBy the end of this session, you should be able to:Understand what a customer journey is in practice Map a simple journey using real touch-points Recognise where marketing influences customer experience Identify pain points and moments that matter Link journey insight to better marketing decisionsMore content like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →Responsible Marketing as a Commercial Advantage
4w ago00:36:46Tap to summarizeHow ethical, transparent and socially responsible marketing strengthens trust, loyalty and long-term performanceTrust has become a commercial issue, not just about reputation. Edelman’s 2025 Trust Barometer shows that business remains the most trusted institution globally, while expectations for transparency, ethics and visible action remain high. Responsible marketing is no longer a “nice to have”. It helps brands earn permission to be chosen, believed and recommended. By the end of this session, you should be able to:Understand responsible marketing as a source of commercial value Connect trust, transparency and ethics to loyalty and performance Use proven models to guide responsible decisions Recognise the risks of weak claims and poor practice Apply practical ideas to campaigns, content and customer relationshipsMore content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887More webinars like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →Why Apple Mac for Marketers? With Damien Schreurs
4w ago00:51:42Tap to summarizeWhy Apple Mac for Marketers? With Damien SchreursDamien Schreurs is a continuous learner and passionate educator. He is the Explainer-in-Chief of EasyTECH, a company providing IT training and coaching on Apple products, Microsoft Office, Cyber Security, and AI. Damien hosts the Macpreneur Podcast, featuring practical tips, effective strategies, and insightful interviews, to help people save time and money running their business on a Mac.Visit Damien’s website https://macpreneur.com/tips to take the free quiz to discover how efficient you are at using their Mac. At the end of the quiz, you will get personalised time-saving tips based on your results.You may also like to try this link for Mac Shortcuts tips and tricks https://macpreneur.com/episode168More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887
Transcribe →Health on Planet Earth, with David Gottfried
May 1200:48:17Tap to summarizeDavid Gottfried founded the World Green Building Council, a movement now spanning 85 countries and billions of square feet of certified green buildings. David is a Stanford-trained engineer, four-time author, and keynote speaker. His fourth book, Regen360: An Operating System for a Regenerative Earth, publishes October 2026.The book goes beyond green building to take on a harder question: what if the operating logic underneath our civilisation is the problem? David proposes an Earth Code — 18 governing codes for a regenerative future — and a framework called HOPE: Health on Planet Earth. When you run the code, you get the Fourth World — the one we forgot to build.Explore David’s work at http://regen360.netMore content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887
Transcribe →Resilience and Adaptability in Modern Marketing
May 100:48:25Tap to summarizeResilience and Adaptability in Modern Marketing RolesHow to stay effective, confident and commercially useful during change and uncertaintyReflection: When have you felt most stretched in your marketing role, and what helped you keep going?Why This Matters NowMarketing roles are changing fastAI, tighter budgets, channel complexity and shifting expectations are increasing pressureThe World Economic Forum identifies resilience, flexibility and agility as rising priority skills for the future of work Resilience is no longer a personal extra. It is part of modern professional capabilitySession AimsBy the end of this session, you should be able to:Understand resilience and adaptability in a marketing contextUse proven models to respond to change more effectivelyRecognise pressure signs before they become burnoutBuild practical habits that support steadiness and confidenceSupport others through uncertainty as well as yourselfWhat Resilience Really IsResilience is not pretending everything is fineThe APA describes resilience as adapting well in the face of adversity, stress or challenge In marketing, resilience means:Recovering from setbacksStaying useful under pressureThinking clearly when plans changeContinuing to learn rather than becoming stuckReflection: Do you currently define resilience as endurance, recovery, or adaptation?More content like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →Using Data to Inform Marketing Decisions
Apr 2400:42:50Tap to summarizeHow to focus on the numbers that matter and make better marketing decisions with confidenceMarketers now have access to more data than everMore data does not automatically create more clarityToo many metrics can lead to confusion and hesitationThe goal is not more reporting, but better decisionsBy the end of this session, you should be able to:Distinguish data from insightFocus on the metrics that matter mostAvoid vanity metrics and overloadUse simple models to guide decisionsCommunicate findings with more confidenceMore content like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →Time Management and Prioritisation, for Apprentices
Apr 2200:39:07Tap to summarizeTime Management and Prioritisation for ApprenticesHow to balance work, learning, and assessment without burning out.This session gives apprentices a practical system for managing competing demands. The aim is not to fit more into the day. It is to make better decisions about what matters, when to do it, and how to work sustainably.Why this matters for apprenticesApprentices are balancing at least three parallel demands:Day-to-day workOff-the-job learningAssessment and evidence buildingTime management is not a personal preference. It is a professional skill.Strong habits reduce missed deadlines, rushed evidence, and avoidable stress.More content like this at Cambridge Marketing College http://marketingcollege.com/events
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