Podcast
Neil Wilkins Podcast
Hosted by Neil Wilkins · EN
Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
33episodes
Episodes
Newest firstAll episodes
Trends in Healthcare and MedTech Marketing, with Saul Marquez
Yesterday00:41:59Tap to summarizeNeil and Saul discuss industry trends and what we can all learn from this cutting edge industry. The conversation also goes deeper into the psychology and nuances of communication.For marketing strategy support in medtech and healthcare businesses, reach out to Saul http://outcomesrocket.comCheck out the Outcomes Rocket Podcast https://podcast.outcomesrocket.com/More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast on your favourite channel https://www.google.com/url?sa=i&source=web&rct=j&url=https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887&ved=2ahUKEwimu5aUkI6WAxVuRkEAHXcOPPEQy_kOegoIAggACAAICBAC&opi=89978449&cd&psig=AOvVaw3BHadYZWARi0bnjWupdhf9&ust=1786178657123000
Transcribe →What Brands Fear About AI, with Ralf Gehrig
3d ago00:43:28Tap to summarizeRalf Gehrig, Global Chief Experience Officer at WongDoody, spearheads a dynamic team of over 2,000 designers and creatives focused on creating human-centric digital solutions. With a wealth of experience exceeding 20 years in design, digital strategy, and technology, Ralf brings a unique perspective to solving complex digital challenges.Ralf and Neil discuss his latest research findings that show what brands fear about AI and how customers perceive AI-generated content. This is a must-watch for all marketers and communicators in business.Visit WongDoody and download the research https://www.wongdoody.com/More content like this at Neil Wilkins Online http://neilwilkins.onlineSubscribe to the Neil Wilkins Podcast #linkinbio
Transcribe →Writing Campaign Reports that Demonstrate Impact
2w ago00:31:28Tap to summarizeSession aimsBy the end of this session, you should be able to:Structure a clear campaign reportLink objectives, activity and outcomesSelect relevant evidenceExplain results rather than simply list themWrite useful conclusions and recommendationsMore content and webinars like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →Prompting for Precision: Moving Beyond Basic AI
2w ago00:39:15Tap to summarizeHow to produce more accurate, structured and consistently useful marketing outputsBy the end of this session, you should be able to:Diagnose why a prompt is producing weak resultsBuild prompts around clear outcomes and success criteriaSupply better context and source materialSpecify structure, constraints and quality requirementsImprove prompts through testing and targeted iterationCreate reusable prompting systems for consistent marketing workMore content like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →Managing Upwards: Working Effectively with Senior Stakeholders
3w ago00:49:41Tap to summarizeHow to communicate clearly, manage expectations, and build productive relationships with senior colleaguesReflection: Which senior stakeholder relationship currently feels easiest, and which feels hardest? Why?Marketing rarely works in isolation. Much of the role involves influencing people with different priorities, time pressures, and definitions of success. HBR’s recent guidance describes managing up as proactively building a productive, mutually beneficial relationship with your boss through understanding priorities, tailoring updates, and balancing their needs with your own. Key point: Managing upwards is not politics in a grubby suit. It is part of doing your job well. By the end of this session, you should be able to:Understand what managing upwards actually involvesRecognise what senior stakeholders usually care aboutCommunicate in a clearer, more useful wayManage expectations before problems growBuild trust, credibility, and better working relationships upwardsMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events
Transcribe →The role books play in content marketing, lead generation, and client acquisition, with Wiebke Tasch
3w ago00:39:40Tap to summarizeWiebke Tasch is a Berlin-born publishing strategist and founder and CEO of the U.S.-based publishing company Digital Authors. With a master’s background from Bauhaus University, she approaches book publishing as a functional system, where clarity, structure, strategic positioning, and high-quality design work together. She helps non-fiction experts turn their ideas into professionally published, market-ready books built for long-term impact.(Apologies for the appearance of the rooster and the cat, in this episode… some things we cannot control in a live environment!)This link gives you access to a free market analysis of your non-fiction book idea or manuscript. It helps you evaluate market potential, ideal positioning, and whether publishing is a smart next step, before investing your time or money.Connect with Wiebke on LinkedInMore content like this at Neil Wilkins Online Subscribe to the Neil Wilkins Podcast
Transcribe →Why is Social Media no longer Social, with Ross Thorpe
3w ago00:43:59Tap to summarizeSocial media is awash with AI generated content. 71% of images being uploaded everyday are made by AI, and in some platforms over 45% of the users are bots. You are not interacting with people any more, because the 'social' has gone from social media. My guest on this episode of the Neil Wilkins Podcast, is Ross Thorpe, the CEO of Rooverse and a founding member of the AI Trust Council. Rooverse, is a social media platform that blocks users from uploading any AI generated content. Just people interacting with people, and it’s the only social media platform backed up in space. Connect with Ross https://www.linkedin.com/in/ross-thorpe-01768a45/Explore Rooverse: Built for real humans. Experience social media without bots, algorithms, or AI-generated content. Just authentic human connections https://web.rooverse.app/More content like this at Neil Wilkins Online Subscribe to the Neil Wilkins Podcast
Transcribe →Staying Human in the AI Era, with Dr Fred Moss
Jul 700:56:25Tap to summarizeHow do we remain authentically human while the world around us changes at an accelerating pace?After more than 45 years in mental health and working with over 30,000 patients, my guest today, Dr Fred Moss, has become deeply interested in this question, that feels increasingly relevant in the age of AI and digital transformation.Fred is the founder of Welcome to Humanity and creator of the Undoctor Reset™ program, where he helps people move beyond labels, burnout, and disconnection through communication, creativity, self-expression, and genuine human connection.Let’s explore, staying human in the AI era.Connect with Fred Moss https://drfred360.com/A central hub connecting to Dr. Fred Moss’s books, community, courses, podcasts, and ongoing conversations, allows those who resonate, to continue the dialogue in a way that feels natural and human https://welcometohumanity.net/More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Subscribe to the Neil Wilkins Podcast https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887&ved=2ahUKEwjWuoOd5MCVAxXiXEEAHRJuNJsQFnoECB8QAQ&usg=AOvVaw1b1c12n4LbkSUXwN1rJFZU
Transcribe →Customer Insight and Audience Understanding in Practice
Jul 300:51:10Tap to summarizeHow to turn data and research into useful insight that improves relevance, decisions and campaign performanceAudience understanding sits at the heart of effective marketing, but data alone is not insight. Gartner describes the role of data and analytics as helping businesses make better decisions and improve decision outcomes. McKinsey’s insights and analytics work similarly focuses on translating consumer insights and big data into concrete initiatives that drive growth. The job is not to collect more information. It is to turn information into better choices. By the end of this session, you should be able to:- Understand the difference between data, research and insight- Use practical models to build audience understanding- Turn research into clearer decisions and better campaigns- Avoid shallow personas and weak assumptions- Improve relevance by focusing on needs, motivations and behaviourMore content like this at http://marketingcollege.com/events
Transcribe →Career Progression for Marketing Executives
Jun 2600:51:41Tap to summarizeHow to build capability, visibility and professional confidence in a way that fits your own SMART goalsBy the end of this session, you should be able to:Define a career goal using SMART thinking Assess your current capability more honestly Identify the skills, behaviours and visibility needed for your next step Build a practical development plan around your own goals Strengthen confidence through evidence, not guesswork More content like this at Cambridge Marketing College http://marketingcollege.com
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