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 How marketers can recognise ethical risk, apply sound judgement, and make defensible decisions under pressure

Reflection: Think of a time when speed, targets or uncertainty made a marketing decision harder. What created the pressure? 

Why this matters:

Marketing decisions are often made quickly, with incomplete information and commercial pressure

 That is exactly when ethical risk becomes harder to spot 

The AMA says marketing ethics should be centred because it promotes trust and transparency and benefits both business and society.

Key point: Ethics is not a luxury for calmer times. It matters most when the pressure rises.

By the end of this session, you should be able to:

Recognise why ethical problems become harder under pressure 

Use practical frameworks to assess difficult decisions 

Understand how targets, incentives and stress can distort judgement 

Make decisions that are commercially sensible and ethically defensible

 Reduce the risk of misleading, unfair or harmful marketing practice

More webinars like this at Cambridge Marketing College http://marketingcollege.com