In the wake of the settlement, one thing is clear - providing value is the only way to survive and thrive in this new world of real estate.

When agents think of the value they bring, they often list all the things they do - negotiation, being a consultant, getting the highest price for a listing and being great at their job.

Unfortunately, these things don’t cut it anymore. If we think that’s value, we’re in deep trouble. Those are just aspects of the transaction. Any agent can do these things and in 2024, so can AI.

When we eliminate those things from the equation, what makes us valuable? Our stories and our lived experiences. Whether we share them on social media or share them in consultations, this is what will make people want to work with us and want to compensate us.

How do we use these stories to stand out in a crowded marketplace? What are the great things about the settlement and its changes to the industry?

In this episode, we’re joined by co-founder and owner of Weinberg Choi Residential, Tommy Choi. He shares what it takes to win in real estate, and how we can use social media to showcase our value.

Three Things You’ll Learn In This Episode

Fog horns vs. lighthouses There’s 2 types of real estate agents - the ones who make a lot of noise and the ones who guide people to safety. How do you make sure you’re in the right camp?
How to eliminate buyer hesitation Some agents are making consumers sign the buyer-broker in order to start showing them houses. What’s the right way to bring the document into the conversation?
The ultimate way to convey value If there’s one thing that sets us apart from everyone, it’s our own unique stories. How do we build a library of stories and inject them into our content and communication?

Guest Bio

Tommy Choi is a REALTOR® in Chicago for 17 years, coach and co-founder and owner of Weinberg Choi Residential with his business partner and college friend, Josh Weinberg. The Weinberg Choi Residential team has sold more than 1,000 properties, generating more than $500 million in sales volume. They consistently rank among the top-10 real estate teams in the city, and among the Chicago Association’s platinum producers in sales and gold producers in units. In 2019, Tommy served as president of the Chicago Association of REALTORS®. To learn more, go to https://www.gocoaching.io/ and follow @tommyjoochoi on Instagram.

About Your Hosts

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany’s role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.

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The Ultimate Way to Provide Value in Real Estate Today w/ Tommy Choi