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Andrea Horbinski's Manga's First Century: How Creators and Fans Made Japanese Comics, 1905-1989 (U California Press, 2025) centers the fans and creators who built Japanese comics into a massive global phenomenon. The book traces the history of manga from the art form's distinctly modern emergence in the early 1900s, one that first hybridized the artistic legacy of Japan with the world of Western political satire but very quickly expanded its scope. By the 1920s and 1930s, manga was already beginning to show some of the breadth of genre and style that has become a trademark of Japanese comics and their byproducts today. In the postwar, manga's embrace of new audiences and stylistic conventions, and the embrace of these new forms by audiences of amateur consumer-creators especially since the mid-1970s, led to an explosion in popularity that has made manga a global phenomenon.

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