When Disneyland opened to the public in 1955, it demystified the hidden world of factory automation through its extraordinary new attractions. In Disneyland and the Rise of Automation: How Technology Created the Happiest Place on Earth (Princeton University Press, 2026), Dr. Roland Betancourt tells the story of how the visionary engineers and designers at Disney transformed the technologies of the postwar assembly line into an entertainment experience unlike anything the world had ever seen.
This book traces the origins and evolution of these technical innovations during the theme park’s first three decades in operation, exploring how engineers reimagined the systems and machines of industrial manufacturing and the military. The magnetic tape used to test ballistic missiles was repurposed to animate the talking macaws in the Enchanted Tiki Room. Programmable Logic Controllers, widely used on automotive assembly lines, brought to life the spectacular rides of the Matterhorn Bobsleds and Space Mountain. Dr. Betancourt shows how these and other attractions helped to allay fears about automation and job displacement in 1950s America. Along the way, he situates Disneyland’s remarkable creations within a broader history of the technologies that increasingly order and construct the world around us, from the Fordist factory to artificial intelligence.
Essential reading for anyone interested in engineering, corporate histories, or popular culture, Disneyland and the Rise of Automation invites us to consider how technology and the logic of automation become integrated into our lives through entertainment.

This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts.

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