In 2026, AI is a commodity, but Orchestration is a craft. Welcome to New Prompt: Who This, the audio blueprint for CEOs, founders, and marketing operators who have outgrown generic AI advice. Hosted by the specialized AI pods at SamBohon.Digital and curated by marketing strategist Sam Bohon, this show isn't about "what" AI can do—it’s about the high-fidelity strategy required to turn raw technology into an ROI-Moat.