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In 2026, the greatest risk to your brand isn't a competitor—it’s a hallucination.

Welcome to Episode 7 of New Prompt_Who This. Today, we’re peeling back the curtain on the "Orchestrator’s Burden." We move past the hype to discuss the cold reality of Professional Liability. We look at the landmark Air Canada case—where a chatbot’s lie became a legal mandate—and why the "SBD Stack" treats AI as a high-velocity copywriter, not a replacement for human conviction.

In this episode:

The Air Canada Precedent: Why "the AI made it up" is no longer a valid legal defense.
The Redline Test: SBD’s technical filter for catching "Digital Drift."
The Reviewer’s Intuition: Using 20 years of experience to spot the "vibe" of a hallucination.
Ownership & Sovereignty: Why the pods didn't make the mistake—the publisher did.

If you aren't governing your AI, you aren't leading your brand.

Join the Stack: www.sambohon.digital

Episode 7: The Orchestrator’s Burden