Welcome to New Rules: the podcast about how leaders, entrepreneurs and businesses must change, break and re-write the rules to innovate in our ever-changing and complex world. Host, Ruth Cooper-Dickson (Positive Psychology Practitioner) will be joined by a guest who is a leader and respected expert in their own industry having a real honest conversation about their experiences of innovating their business through the lens of a positive psychology theme.

I first met Jo Wimble-Groves at a FORA panel for International Women’s Day in 2019. Immediately I was attracted to her warm presence and down-to-earth self, so it was fitting I wanted to explore the concept of authenticity with her on this episode. Jo is a multi award-winning tech entrepreneur and co-owner of Active Digital which she has run with her brother for over two decades. A vocal STEM ambassador, a mother of three, the creator of the Guilty Mother blog and her first book is due to be published in late 2021! Seriously, the woman is a legend. Jo advocates the importance of believing in yourself, the art of connection and authenticity in your business. It is refreshing to hear that even when we are at the top of our career game, we can all experience imposter phenomenon, especially when 10 Downing Street requests your presence!

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