In this enlightening interview, Ali Katz sits down with Kim Rockwood, a former Personal Family Lawyer® (or PFL) and senior law business advisor at New Law Business Model®. Together, they tackle the commonly held myth that December is a "dead month" for marketing and why believing this might be keeping lawyers from achieving consistent income. Kim shares her journey of transforming her practice, guided by the PFL model strategies, into a full-fledged business—thanks, in large part, to a pivotal marketing webinar held on December 30th that filled her calendar for six weeks!

This discussion sheds light on the benefits of challenging limiting beliefs and how systematic planning can create unprecedented growth in any month of the year. Ali and Kim underscore the role of mentorship, effective marketing strategies, and tools for consistent income, proving that no month is "dead" for those committed to a strategic approach.

Key Takeaways:

Challenge Myths That Limit Your Growth: December and summer are often dismissed as non-viable for marketing, but these months can actually be ripe with opportunity. Shifting this mindset can unlock new revenue streams.
Importance of Mentorship in Business Transformation: Kim's success story emphasizes the impact of guidance from experienced mentors, which helped her push past her reservations and plan strategically.
Power of Yearly Marketing Mapping: Setting an annual calendar for events and marketing activities, as Kim did, allows for focused and consistent business development. Planning ahead helps avoid last-minute scheduling stress and ensures a steady flow of leads.
Leverage the "Between Holidays" Advantage: People often have more time for reflection and planning during the last week of December. Scheduling events in this period taps into people's New Year's mindset, which can yield high engagement rates.
Effective Tools and Systems for Consistent Revenue: With resources like New Law Business Model's "Adulting 101" presentation and planning session frameworks, Kim could engage and convert clients at an 80%-90% rate. Building these structured processes allows for high engagement and steady revenue.

Through this episode, Ali and Kim show us to rethink conventional wisdom, highlighting that year-round marketing and structured support systems can build a sustainable and impactful law business.

33: Marketing in December: How to Go for It and Have the Best Year of Your Business

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