In this episode of the Niche Pursuits podcast, Jared interviews Amy Aitman about what happened after Google's Helpful Content Update crushed their traffic and forced them to pause publishing and cut hundreds of contractors. Amy explains why Reddit now dominates so many search results, what brands should avoid doing there, and the steps she recommends taking right away. She also shares her "three-legged stool" for visibility: Reddit participation, YouTube (including 50+ channels her team has built), and third-party editorial mentions. The episode closes with a clear example of what a visibility campaign can look like when you put those pieces together.

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Links & ResourcesConnect with Amy - https://www.linkedin.com/in/amyaitman/ Learn more about ScaleVisible - https://scalevisible.com/ Discover how ReddVisible can help - https://reddvisible.com/ Watch Amy's last interview with us - https://www.youtube.com/watch?v=zQUNSUn1Pvw

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How Amy Aitman Built a 3-Channel Visibility Strategy Post-HCU Reset