In this episode, Jared Bauman sits down with Chris Panteli of Linkifi to break down why earned links, high-PR mentions, and trust signals matter more than ever for SEO, LLM visibility, and AI Overviews. Chris explains how journalists evaluate pitches in the AI era, what business owners should avoid, and where AI can help without harming credibility. He also shares practical ways to earn media coverage today, from HARO-style platforms to local media opportunities that many brands overlook. If you want a smarter approach to digital PR, brand authority, and staying visible in search as AI changes the rules, this conversation lays out what is changing and what to do about it.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & Resources Get the free press coverage cheat sheet: https://go.linkifi.io/press-coverage-cheat-sheet-page Connect with Chris: https://www.linkedin.com/in/chris-panteli/ Follow Chris and Linkifi: https://x.com/Linkifi_ Learn more about digital PR link building: https://www.linkifi.io/

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