https://youtu.be/TD41E8bvy3Q

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Brands That Have Done Customers Wrong

Part 1: https://youtu.be/LKeRURZPfik

KRAVE BEAUTY-

They were among the last to independently test their sunscreen for proof of efficacy. Unfortunately, their sunscreen (along with Purito, Klairs, Keep Cool, and many more) did not live up to the claims they made. On top of that, they refused to tell people what the results were, but still said “go ahead and use it, we still do.” Customers have a RIGHT to know what the tests came back as.

Additionally, Krave’s founder has seen her share of scandals relating to her personal life. Apparently she was a member of a church that has made some rather bigoted statements towards certain groups of people. More info on that here: https://www.reddit.com/r/BeautyGuruChatter/comments/mpyaqy/liah_yoo_founder_of_krave_beauty_is_a_member_of_a/

KEEP COOL-

This is yet another brand with a sunscreen that failed the SPF tests miserably. If that wasn’t bad enough, Keep Cool went around threatening vloggers with civil and criminal lawsuits for discussing the results of their sunscreen testing. Instead of being humbled, Keep Cool went on the attack. Each and every chance they had to apologize and admit they did customers wrong, they instead doubled down, even with an “apology”tweet they made. Really left me feeling untrusting of this brand.

JOHNSON & JOHNSON- (through the Neutrogena brand they showed up in part 1)

In 2018, a Reuters investigative report exposed company knowledge of asbestos contamination in its talc products tracing back decades. Tests from different labs found asbestos in Johnson & Johnson’s talc from 1971 to the early 2000s, and the company failed to report the findings to the U.S. Food and Drug Administration.

NARS-

What happened with NARS? NARS used to be the ultimate brand of choice for cruelty-free makeup enthusiasts. But in 2017, it decided to cash in by expanding itself to the Chinese mainstream market. At one point, NARS says they don’t support animal testing in any form. However, in the same document, they are allowing passive animal testing in the name of law enforcement. Many are still buying NARS in 2022 thinking it is cruelty- free, which it is not. It is so frustrating to see a good, cruelty free, prestige brand sink to these levels, although not totally uncommon (think First Aid Beauty).

TIMELESS-

This is a brand that I will frequently recommend for their vitamin c serum, which, I still do recommend to many because of the price, formula, and how they make batches fresh. Although, shame on them for not fixing the leaking bottle issue by now. I am glad they are using an air free packaging bottle, but the fact that they have known about this issue and have done nothing to fix the problem makes me upset. The leaking bottle makes it impossible to travel with, and it is wasteful as well as messy. I thought a bit more of them and thought that they would have fixed the issue by now.

THE INKEY LIST-

At first I was a fan, and they still have some decent products. The sad thing is that The Inkey List has really been behind their fast release of products based on current trends. I believe they stated they can have a product released from conception in less than two months. Trend following isn’t a great thing, instead I wish brands focused on research & development when bringing new products to market. I also found their marketing of their retinol to be a bit shady, as well as targeting younger and younger audiences. Especially targeting retinol to teens, this sets a dangerous precedent, in my humble opinion.

MOST CELEBRITY BRANDS-

Kardashians, Scarlett Johanssen, JLO, Hailey Bieber, Paris Hilton (WTF), MDNA (madonna), Goop, Cindy Crawford, Christy Brinkley, Kesha, Mills Bobby Brown, Lady Gaga, Victoria Beckham, Nikki Reed, Jackyln Hill, Lo Bosworth, etc.

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