Podcast
No Bull Ideacast
Hosted by BH&P · EN
The No Bull Ideacast is a podcast about real change — and the role communication plays in making it happen.
Hosted by Becky Holland, founder of behaviour change agency BH&P, this show digs beneath the surface of modern marketing to explore what it really takes to create inside-out impact — the kind of change that starts with people, spreads through organisations, and ripples out across industries and society.
Each episode features frank, insightful conversations with senior marketers, business leaders, and investors. Together, we unpack the messy realities behind brand transformation, cultural influence, and stakeholder engagement — from frontline teams to boardroom decisions, supply chains to creative campaigns.
Because marketing isn’t just about shifting products. It’s about shaping narratives, aligning actions, and building the momentum for systemic change.
No buzzwords. No fluff. Just sharp thinking, bold ideas, and a belief that marketing done right can drive real impact.
10episodes
Episodes
Newest firstAll episodes
Nothing We Do Is Sustainable: How Transparency Beats Persuasion
Jan 3000:35:06Tap to summarizeTrust, without the theatreA candid conversation with Charlie Martin on greenwashing, greenhushing, and how transparency, evidence and context rebuild trust in sustainability communications.In this episode, we explore why sustainability communication is breaking down, and how organisations can rebuild trust by being specific, evidence-led, and brutally honest about what still is not working. From greenwashing to greenhushing, Charlie lays out a practical blueprint for responsible comms, and makes the case that transparency is not just safer, it is the only way progress becomes shareable, learnable, and real.Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
Transcribe →
Supply Chains, Ginger, and getting the Boom, with Nella Jansson-Wright from Moju
Nov 1900:27:48Tap to summarizeIn Episode 5, Becky is joined by Nella Jansson-Wright, head of supply, operations and impact at Moju. In this episode we are going downstream, looking not at consumers, and how we create impact through influencing buyer behaviours - but at the importance of influencing behaviour in supply chains.So, how can you build meaningful relationships between people and businesses? By aligning on values and goals, sharing your strategies and purpose. And when your values are built spending summers in the Finnish archipelago, you are going to prioritise nature and health in the work you do.We talk about functional shots, about Tony's Chocoloneley and the Cacao Open Chain, about how and why ginger and turmeric are grown in Peru, and about how to support manufacturing partners around the world as you scale.Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
Transcribe →AI Isn't the Answer. It's the Start of the Question.
Aug 100:31:45Tap to summarize93% of leaders say their organisations aren’t ready for AI.But what’s really holding them back?In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale.Together, we explore:Why organisations are stuck in ‘AI theatre’ while real value goes untappedThe behavioural and structural barriers to adoptionWhat’s behind the disconnect between exec ambition and delivery realityWhy AI isn’t a tool. It’s a strategy.🔍 The data is fascinating.The conversations that followed? Even more so.We talk readiness (just 7% feel confident). Responsibility. Trust. Fear. Hope. And the kind of leadership required to break the inertia loop.🎧 If you’re in strategy, consulting, data, digital, or any leadership role navigating AI — this one’s a must-listen.Because it’s not about the tech.It’s about what you choose to do with it.Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
Transcribe →
Start with the Soil. Behaviour Change for a Broken System, with Tamara Giltsoff
Jul 2900:31:50Tap to summarizeFrom soil to systems to storytelling, this one gets under your skinIn Episode 3, Becky is joined by Tamara Giltsoff - regenerative finance strategist, co-founder of Land Alive, and advisor to the Soil Association Exchange - to explore what really drives transformation from the ground up.From Somerset fields to financial systems, they dig deep into the emotional, ecological and economic power of place. Expect a rich, grounded conversation about soil, stewardship, behaviour change and the small seeds of change that shift entire systems.Because regeneration doesn’t start in policy or spreadsheets.It starts underfoot.Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
Transcribe →Go Your Own Way: Women, Energy, and Positive Impact
Jul 800:29:22Tap to summarizePower isn't always what you might expectIn this episode, Becky is joined by Rebecca Farooq and Nic Garland from Moorhouse Consulting — two women leading transformation from inside one of the most complex and traditionally male-dominated sectors: energy.They talk candidly about what real change looks like in practice — from flawed data and creaking infrastructure, to parenthood, pay gaps, and the power of saying no.It’s sharp, warm, and full of truth. Because if we want an energy system that works for everyone, we need to look at who’s in the room — and who’s still climbing back down the wind turbine to find a toilet.This is behaviour change from the inside out. And it matters.Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
Transcribe →
How Advertising Works
Jun 1000:27:15Tap to summarizeCut to the Feeling: How Great Ads Get Under Your SkinGuest: Darren Savage, Strategy Lead at BH&PSeason 4 kicks off with a bang — or more accurately, with a beautifully crafted idea that slowly gets under your skin.In this episode, Becky sits down with Darren Savage — strategy lead at BH&P, teaching fellow at Lancaster University, guest lecturer at Oxford, and one of the best minds in advertising psychology today — to unpack the science, storytelling, and strategy behind campaigns that truly work.From Guinness surfers to Specsavers sheepdogs, we explore the ads that don’t just get remembered — they get chosen. Expect a blend of behavioural science, brand storytelling, and creative truth bombs, all wrapped in Darren’s distinctly nerdy, endlessly likeable style.Because in a world of complexity, clarity cuts deeper. And the best ideas? They don’t shout. They connect.Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
Transcribe →Three Top Tips For Social Enterprise Marketing & Brand Activation in 2025
May 23, 202500:04:39Tap to summarizeDoing good is one thing—cutting through is another. In this bite-sized Ideacast, we share three no-nonsense tips to help social enterprises sharpen their story, connect with the right audience, and turn purpose into real-world impact. Fast, clear, and full of heart.Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
Transcribe →Three Top Tips For Finance and Banking Sector Brand Activation in 2025
May 23, 202500:05:13Tap to summarizeTrust is everything in finance—and most brands are still getting it wrong. With rising pressures on markets and growing demand to green the sector, it’s never been more important to get the message right. In this rapid-fire bonus content, we share three proven tips to help financial brands connect emotionally, communicate clearly, and build credibility in a cautious, complex world.Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
Transcribe →No Bull Season 4 Trailer
May 23, 202500:01:58Tap to summarizeWelcome to Inside Out ImpactWelcome to Season 4 of The No Bull Ideacast—where we ditch the fluff and dive into what really drives change. This season, we’re talking inside-out impact with guests from energy, AI, finance, food, and beyond. Expect sharp insights, personal stories, and the occasional curveball—always with a behavioural lens. If you’re passionate about the power of brands, are leading transformation, or just trying to keep up, this is your space.Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
Transcribe →Three Top Tips for Marketing AI and Data Brands in 2025
May 23, 202500:05:51Tap to summarizeStruggling to cut through the noise in AI and data? This quickfire Ideacast snippet gives you three essential tips to help your brand build trust, shift behaviour, and stand out in a sea of sameness. Whether you’re selling infrastructure, insight or innovation—this one’s for you.Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
Transcribe →