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From soil to systems to storytelling, this one gets under your skin

In Episode 3, Becky is joined by Tamara Giltsoff - regenerative finance strategist, co-founder of Land Alive, and advisor to the Soil Association Exchange - to explore what really drives transformation from the ground up.

From Somerset fields to financial systems, they dig deep into the emotional, ecological and economic power of place. Expect a rich, grounded conversation about soil, stewardship, behaviour change and the small seeds of change that shift entire systems.

Because regeneration doesn’t start in policy or spreadsheets.

It starts underfoot.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

45:T448,

The No Bull Ideacast is a podcast about real change — and the role communication plays in making it happen.

Hosted by Becky Holland, founder of behaviour change agency BH&P, this show digs beneath the surface of modern marketing to explore what it really takes to create inside-out impact — the kind of change that starts with people, spreads through organisations, and ripples out across industries and society.

Each episode features frank, insightful conversations with senior marketers, business leaders, and investors. Together, we unpack the messy realities behind brand transformation, cultural influence, and stakeholder engagement — from frontline teams to boardroom decisions, supply chains to creative campaigns.

Because marketing isn’t just about shifting products. It’s about sh

Start with the Soil. Behaviour Change for a Broken System, with Tamara Giltsoff