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Welcome to the no Bullshit Leadership Podcast. In a world where knowledge has become a commodity, this podcast is designed to give you something more access to the experience of a successful CEO who has already walked the path. So join your host, Martin Moore, who will unlock and bring to life your own leadership experiences and accelerate your journey to leadership excellence.
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Welcome to Moments with Marty, your short, sharp shot of leadership insight to help you to stay on track between our weekly episodes of the no Bullshit Leadership Podcast. As I said when I released the original episode that today's moment is based on, I'm pretty confident that it's the only leadership podcast to base an episode on the TV series Breaking Bad. I'm not going to tell that story again here, but it's well worth your while to follow the link in the show notes and go back to the original episode. The purpose of the episode was to make one point really clear. You just never know what's going to really resonate with a given individual and potentially switch the lights on for them. You've just got to keep trying over and over and over to reach every single person. This means you have to use different and sometimes novel techniques and varying levels of pressure. We can't change a person's fundamental nature by but if we continually try to tap into this sense of professionalism and motivation and pride, occasionally something works. It's as much art as it is science, but that's what the best leaders do. The difficult part is knowing when someone isn't going to change and freeing them up to be successful in another company. And if you do decide that that's what needs to be done, you've got to do it in a way that preserves the person's dignity without, of course, continuing to penalise the people who are actually doing the heavy lifting. You also need to be satisfied that you've done everything in your power to help them, within reason, of course, and that their inability to meet the standard was their choice despite your best efforts. In episode 268 I go through five key techniques for trying to reach someone, but in this moment I'm just going to recount a case from my executive career that just popped into my head. I had a young, developing executive reporting to me. He was newly promoted to lead a critical function and I felt as though he lacked a little confidence. The way I read it, he couldn't work out whether he wanted to be part of the management team and set a higher standard, or be one of the boys and let them set whatever standard they chose. I worked with him for a few months, coaching, motivating, stretching, even cajoling, making it crystal clear what the required standard was and why it was so important for him to set and uphold that standard. Although he agreed with everything I said, he couldn't seem to lift himself to do anything that might have made a difference. And unfortunately for him, I'm the guy who watches people's feet, not their lips. So after using every leadership tool I had in my kit bag, I decided he was unlikely to make it and I commenced the process of formal performance management. Now the first step was to sit down with him and issue him with a formal letter outlining my expectations. When I did this, he seemed completely shocked. I said, mate, I've been working with you really closely for a couple of months now and I haven't seen any real progress. We need to take this to the next step. Surely you picked up on this in our one on one discussions. I was absolutely dumbfounded though, when he said, well, I just didn't think it was that serious. Wow. I found it so bizarre that he had no intention of changing until the very moment that he received a formal written warning. That was the only thing that got his attention. I've always been a very clear, direct communicator. It's not a skill I just picked up since I started this podcast. I so it just goes to show how even with a crystal clear message, the person on the other side of the table doesn't necessarily take that message on board. There are a few points to remember from this moment. Don't be afraid to try different motivational techniques, don't be surprised when something randomly works, and don't be afraid to replace an individual who chooses to ignore your clear and unambiguous expectations. If you want to go deeper on how to make a difference to a seemingly unreachable employee, have a listen to episode 268 of the no Bullshit Leadership Podcast. Is that the best you can do? We'll leave a link in the show notes. I really hope you enjoyed this moment and that it gives you that extra little spark to be a no Bullshit.
Host: Martin G Moore
Date: March 8, 2026
This "Moments with Marty" mini-episode centers on a vital leadership challenge: discovering how to unlock each team member’s potential, or “sweet spot,” particularly in the face of resistance or underperformance. Martin G Moore uses a compelling anecdote from his executive career to illuminate the unpredictability and art of engaging employees, as well as the importance of persistence, adaptability, and decisiveness in leadership.
“You just never know what’s going to really resonate with a given individual and potentially switch the lights on for them. You’ve just got to keep trying over and over and over to reach every single person.” (00:42)
“It’s as much art as it is science, but that’s what the best leaders do.” (01:30)
“The difficult part is knowing when someone isn’t going to change and freeing them up to be successful in another company.” (01:39)
“He seemed completely shocked. I said, ‘Mate, I’ve been working with you really closely for a couple of months now and I haven’t seen any real progress. We need to take this to the next step. Surely you picked up on this in our one-on-one discussions.’ I was absolutely dumbfounded though, when he said, ‘Well, I just didn’t think it was that serious.’ Wow.” (03:17–03:45)
“I’m the guy who watches people’s feet, not their lips.” (02:49)
“Don’t be afraid to try different motivational techniques, don’t be surprised when something randomly works, and don’t be afraid to replace an individual who chooses to ignore your clear and unambiguous expectations.” (04:33)
On persistent effort:
“You just never know what’s going to really resonate...you’ve got to keep trying over and over and over...” (00:42)
On taking action:
“If you do decide that [letting them go] is what needs to be done, you’ve got to do it in a way that preserves the person’s dignity without, of course, continuing to penalise the people who are actually doing the heavy lifting.” (01:49)
On clear communication:
“Even with a crystal clear message, the person on the other side of the table doesn’t necessarily take that message on board.” (04:13)
Martin G Moore is direct, pragmatic, and candid (“No Bullsh!t” is more than a slogan—it’s his entire approach). He combines anecdotal wisdom with practical steps, emphasizing clarity, accountability, and the integrity of action over empty words.
Moore concludes with a reminder to experiment, stay persistent, and act decisively when efforts don’t pay off. For listeners who want to dive deeper, he recommends episode 268 (“Is That the Best You Can Do?”), linked in the show notes.
Bottom Line:
Exceptional leaders don’t give up easily, but neither do they sacrifice standards or team morale for one unchanging individual. Finding someone’s “sweet spot” is an ongoing, creative process—one that sometimes ends with helping them move on to find success elsewhere.