A (4:13)
Sure. Thanks, Em. And one of the things I realized relatively early in my executive career was that value needed to be at the center of everything. And there was so much wasted effort. There's just people spinning their wheels everywhere because they're working on things that really didn't make a difference. And it's a constant struggle to get that focus on value so that your people are doing the things they need to do and you're getting the results out the back end. There's nothing worse than having committed people who are motivated and hard working and they're just wasting effort because they're working on the wrong things. So there's a whole bunch of stuff that looks like it's a good idea at the time. Everything looks important until you actually get down to it and ask the questions, what do we actually get for this? What's the deliverable? How do I know if it's being deliverable? So you know, if you don't have a really clear way to assess and rank value. You end up with, you know, your work piling up, you're all over worked. You can't see the forest for the trees, you can't make sensible trade offs because when something else comes onto the pile, you don't know whether it's a good thing to pick that up or not. And your teams optimize for their activity. So they basically say, okay, well I've got to get this done, then this done, then this done. And they work out what the most efficient way to do the workload they have at hand is. And that's a very, very poor way to prioritize. So the result is that, you know, leaders end up being frustrated. They feel like they're doing a whole lot of things and not being able to get the results. So they can work their asses off and still not produce results and still not be recognized for being a high performing team. Because if you're not delivering value, well, you're not, you haven't got a high performing team if you're not delivering value and producing results. That's the number one criterion. So a leadership reset has to start with value. You've got to get your work program in the right shape before you do anything else. So there's a few phrases that show the value focus is drifting. So you know, well, let's just get it done. You know when something comes down from above and the boss says I want you to do this, you go, okay, boss. Because you don't want to argue and you want to be a can do person. And so you just try to get it done. But that is never going to work because you'll be doing a whole lot of the wrong things. Or you know, when something else comes in where someone asks you to do a favor, someone you've got a relationship with or someone who you want to impress or please, and you'll say, oh well, it's only a small thing, I'll just add that onto my workload. You know, the classic scope creep that happens in projects of all types, which is, well, let's build it for Justin, you know, just in case we need it later. So there's a whole lot of work that gets done for Justin and Justin has to be off your team completely. And you know, one of the other things is you want to keep people busy. Now there's this sort of weird thing that happens, particularly the higher up you get. People protect their empires, they want to protect the number of people they have, they want to sustain the budgets they have, it's counterintuitive for really senior leaders to start culling to get more efficiency out of their teams, just, you know, proactively. So, you know, keeping people busy is really important to keep their empire intact. And there's also that old axiom that, you know, work expands to fill the time allotted for it. And so if you're not 100% busy, you'll find a low value task and you'll stretch it out so that you still look like you're indispensable. None of this has anything to do with value. It's simply not connected in any way, shape or form. And the faster you get your head around that as a leader, the better you're going to be and the better your team's going to be. So when you reset your value system, you've got to start with your language. But you need systems behind this, right? Language isn't enough. It's very easy to go to your team and say, all right, I want you all to produce more value. Go off and find the value for me. And they're just going to look at each other and go, what the fuck is Marty talking about? What's he saying? I got no idea what he's talking about. What does he mean, going like, I am doing valuable stuff? So you need another way to describe this. The language has to be much more precise and much more surgical, and then it's got to be backed up with value systems that enable you to do this. So you'll be saying things like, you know, okay, what problems does this solve? What does it specifically do? And if the problem is solved, what do I see? What do I notice when that problem is no longer a problem? What outcome is this work going to produce? How do I know if it's been successful? Where will I see that outcome? Will I see reduced cost? Will I see an increase in revenue? Will I see an increase in customer satisfaction? Will I see reduced injuries? What am I going to see that tells me this has worked? When and where will the value from this initiative be visible? Where's it going to appear? Where should I look? And here's the killer question. What would happen if we didn't do this? Like, what's the impact of not doing this? And very often, people won't be able to describe what you're going to forego if you don't do it? And so it's these sort of questions to just drill below that highest layer of, you know, where's the value? And how do you create value to get down to something that's much more specific and much more realistic. So value ranking is a leadership discipline. And in leadership, beyond the theory, we've got a value ranking system that has a prescriptive 10 step process for working out what the highest value things are. You know, spreadsheets, PDF documents to describe it, videos for me, the whole thing around how you get to that point, how do you work out where the value is? You want to focus on the biggest bang for buck, but that's, that's the number one thing. And when I say biggest bang for buck, I don't just mean financial outcomes. You know, there's been times when I've invested, not my money, several million dollars of company money in an effort to make the environment for our workforce safer. But it's not just enough to spend the money and say we're going to be safer. I put clear metrics in place. What does it do to our incident rates? What does it do to our serious injury rates, lost time injury and medically treated injury rates? What does it do in terms of our people's ability to prevent these things before they start? What does it do for our risk awareness and risk responsiveness? So when I say biggest bang for buck, I mean you've got to see an outcome that's commensurate with the investment of resources on the front end. Another thing that shows that you've got that, that value ranking discipline in place is that you will kill low value work. And I've got to tell you, the hardest thing I ever tried to do in a large corporation was to stop something that had already started. It's really hard to do. It gets a life of its own. The minute something's got a line item on a budget and a dollar amount and a person's name next to it, then it's all over. Red rover, like people are going to try and do that. And even if you find it and try and kill it, it's so hard to do, it'll just go underground. So it's very, very difficult to stop work once it's already started. Which is why the value ranking process puts a huge amount of urgency on that front end where the work program is being constructed. Once you've got a good value ranked program of work, you've got to say no. And that means saying no to your boss, saying no to your team, saying no to your peers who you're trying to build relationships with and impress. You've got to be able to say no. And one of the good things about Spending as long as I did protecting value for the various companies I worked for, I could say no in 63 languages without any problem at all. And I could say it in a way that didn't make it feel like I was just being obtuse. I could say it in a way that made it feel like I had the person in there with me joined at the hip, evaluating whether or not something was a good idea in the context of everything else that was going on. Because you've got to make conscious trade off decisions. It's the only way to do it. So there's five signs of a working value system. The work program smaller. Now, it doesn't mean that you're doing less things, it means that you're choosing to do the right things. You imagine this, right, if you could rank all of your potential work items from 1 to 50, and you'll see that the graduation of value drops extremely quickly. So your top five might all be, you know, orders of magnitude higher than your bottom five. So if you can reliably deliver 1, 2, 3, 4, 5, 6 on your value ranked list, if you believe you've got that right, then no one's going to care if you get to number 44 or not. They simply won't care because you're doing the things that deliver the most value. Now, second sign is that decisions happen faster because when you understand what the relative value proposition is between anything you could be working on, it's really easy to determine if something else fits or doesn't fit there. So again, don't get stuck in these endless debates with people talking about what they think's, you know, more important than something else. And all this, you know, personal, personal patch protection stuff, that stuff just sorts of, sort of tends to disappear because what you're talking about instead is the relative value that can be delivered from spending time and energy on something. The third thing is accountability becomes a lot sharper. And the reason accountability becomes sharper is that, you know, you'll see that as people start to step up and own the things of the most import, they'll, they'll grab those, right? They'll know how much impact there is in them. And because they're not getting distracted all over the place, the excuses just fade away, they just dissolve because no one can say, well, I had these 20 things to work on, you've already cleared their desk off. So they can focus on the one or two things that are really important and then they get to do those. So accountability is much sharper and it's Easier to hold people accountable. Once you see that the team understands this and they buy into the program, then you can stop playing referee. You know, you're not going to have 10 people in your office a day trying to put their case forward for why you should do something that they want to do. It just stops. And then, you know, all of these things add up to a meaningful change in the team. The team feels this value focus. They feel the impact they're having. They stop that feeling of being a tiny cog in a large wheel, and they start feeling as though they can make a difference. And when your team starts feeling as though they can make a real difference, this is when the high performers get motivated. The low performers realize that there's no place for them unless they can perform better. And you can run the team the way you want to. So you'll be able to know what's going on, and you'll be able to sense this by the feeling of the shift. You're going to stop feeling like you're pushing shit uphill all the time and that everything's urgent and there's just not enough hours in the day. And you're constantly shifting from one thing to another, and you find that you're serving everyone else's priorities, whether it's a demand from beside you or above you. And instead of feeling like that, you'll have stability, and stability and consistency in your work program is incredibly important. So you're going to feel like the right work is rising to the top. The wrong work isn't making the cut. It's not even in the conversation. You've just got to be comfortable with either putting that on the back burner or mercifully putting it out of its misery and shooting it. And then, by the way, sorry, that's a metaphor. I don't want anyone picking up firearms in this process. Okay? And then, you know, it's value, not activity. That's the defining principle. So you're constantly talking about the value, not how busy you are. You stop rewarding busyness. So in Module 1 of Leadership beyond the Theory, we absolutely show you how to trace value from its source to its recovery. Okay, If I'm going to invest here, I need to make sure that I'm getting this out the back end. It shows you how to do that. It shows you how to understand the prioritization process, how to get continuous improvement into your team, and particularly how to value rank, because that is a discipline that very, very few organizations are good at. You've got to get good at value ranking, it's critical. Enough about value. How about you tell us about working at level? By the way, this is Emma's favorite concept in the whole of leadership beyond the theory.