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When we started this podcast, we had to figure out a lot of it on our own, which was pretty daunting at times. When you're starting off with something new, it seems like your to do list just keeps growing and it can begin to consume every waking moment. Finding the right tool that helps you out and simplifies everything can be a game changer for millions of businesses. That tool is Shopify. Shopify is the commerce platform behind 10% of all e commerce in the US from household names to brands that are just getting started. Shopify is also packed with helpful AI tools that write product descriptions, page headlines, and even enhance your product photography. Get the word out like you have a marketing team behind you. If you're ready to sell, you're ready for Shopify. Turn your big business idea into With Shopify. Sign up for your $1 per month trial and start selling today at shopify.com selling leadership go to shopify.com leadership hey.
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There and welcome to episode 374 of the no Bullshit Leadership Podcast. This week's episode the biggest killer of Empowerment and three Ways to Fix it.
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Welcome to the no Bullshit Leadership Podcast. In a world where knowledge has become a commodity, this podcast is designed to give you something more access to the experience of a success CEO who has already walked the path. So join your host, Martin Moore, who will unlock and bring to life your own leadership experiences and accelerate your journey to leadership excellence.
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Empowerment is a word that seems to be used in an increasingly offhanded and throwaway fashion. When that happens, it loses both its meaning and its power. In many ways, it reminds me of strategy. The word is simple and universally recognized. Every leader talks about it, and many bandy it around frequently because they think it's going to make them seem smarter. Some people even insist on having the word strategic in their job title. You know, strategic accounts managers. And still, every person has a completely different understanding of what strategy actually means. But today's about empowerment, and despite the dumbing down of empowerment, it's still one of the most critical ingredients of execution. If you can't empower your people effectively, you'll stymie them. They'll never willingly accept the level of accountability that would supercharge their results if only they knew how to embrace it. In this episode, I uncover some of the nuances of empowerment, which, even though you might not be aware of them, are probably holding your people back and diminishing your own effectiveness. I learned these principles over many years of trial, error, and frustrating results. But when I finally worked it out My people became unstoppable. I'll kick off with a look at why empowerment is so important. I'll then go into a little more detail by revealing the number one empowerment killer. And I'll finish by giving you my three pro tips to safeguard you from disempowering your people. So let's get into it. When you ask any leader what empowerment means to them, one of the most common answers hire good people and get out of their way. Okay, fair enough. It's not a bad start, but it isn't particularly helpful when everything doesn't work out swimmingly. Empowerment, when it's done well, is an extremely active process. If you're not thinking about it all the time and shaping the culture around high levels of empowerment, it's likely you'll be getting less than stellar results. In the very early days of no Bullshit Leadership, we produced episode 27, Unleashing the Power of youf People. This was one of the foundational episodes designed to explain the most critical principles of no Bullshit Leadership. If you've only recently found this podcast, I'd really encourage you to go back to the start and listen to those first, you know, two dozen, maybe 30 episodes where we bu up these foundations. If you do that, everything else is going to make much more sense because you'll have a better understanding of where I'm coming from. Unleashing the power of your people is all about empowerment. And as I said in the intro, empowerment is easy to say, but it's much harder to do. To bring you up to speed on the basics, I want to quickly recap the principles of accountability and empowerment from episode 27. Execution excellence is about getting things done and this is driven by two highly correlated factors, accountability and empowerment. The yin and yang of execution. For your people, this requires clarity of purpose, certainty of ownership and confidence in their basic autonomy. But for you, this is how you identify and implement single point accountability. You need one head to pat and one ass to kick, and they both have to belong to the same person. But many organisations lack a strong accountability culture. And the way the culture operates, they're more likely to neutralise their people than they are to empower them. How do you recognise a culture with weak accountability? Well, there are some very obvious, if not a little worrying characteristics. The most obvious clues can be seen in the way decisions are made. In an attempt to appease everyone, decisions are made by consensus. To do this, there's a process of management by committee, lots of meetings, but very few tangible outcomes. The more experienced people and opinion leaders use their power of veto, but they don't take any responsibility for the delays that this causes. Everyone has to have their views considered and incorporated in the eventual decision or solution, and it's really hard to work out who actually makes the final decision. Every decision just floats up high enough that someone eventually accepts the recommendations they receive. They're normally cobbled together by some sort of committee, but the person who signs off doesn't really own it either. They're too far away from the decision to really know whether it's good, bad or indifferent. They're effectively exercising their authority rather than their judgment. The result for the team is an all care, no responsibility culture. The result for the business is an institutionalised helplessness, the inability to respond to changing markets and environments. To many of you that might sound familiar, and if you think it sounds bad, well, that's because it is. We know that empowerment and accountability have to travel hand in hand. They're two sides of the same coin, and given how important they are for execution, it's worth trying to understand that relationship a little more deeply. If you want to review the principles of single point accountability, the best episode is probably the one we Produced recently, episode365 why your team keeps falling short the accountability gap. Of course, we'll have links to all the episodes I mention in the show notes. Before we dig deep, I'm just going to briefly run through the nine vital ingredients of empowerment. And as a bonus, I'm going to identify the most common mistake that leaders seem to make when it comes to each element. The first element is context. People are more empowered when they understand the context. In fact, the holy grail of leadership is to connect the organization's purpose, vision and strategy to each person's role so that they can see how they fit into the big picture. So what's the most common mistake that most leaders make? They give people information on a need to know basis only. Just do what I've asked and don't worry about the other stuff. The second empowering factor is goal clarity. Make it really clear what good looks like. The more clarity people have on the object of the exercise, the more likely they are to deliver what you want. So what's the most common mistake that most leaders make Here? They outline their expectations once or twice, thinking that's enough. They fail to realise that you have to constantly reiterate, reinforce and restate your expectations. The third empowerment ingredient is clear the decks. Don't overload your people with work or they won't be able to focus on what's truly important, everything's going to get done half assed. So what's the most common mistake that most leaders make? They give people too much work and then they keep piling stuff on without adjusting their original expectations or targets. Ingredient number four, Resource Appropriately unrealistic resourcing is another root cause of disempowerment. Without adequate resources, your people are going to be forced to dip down and to make critical compromises. They'll be drawn into the urgent, not the important. So what's the most common mistake that most leaders make here? They don't give their people enough of the right resources to deliver the required outcomes. That simple. The fifth ingredient in empowerment, Delegate decisions to the lowest possible level. This is a key one, so I'm going to save it to deal with shortly. Suffice to say, at this point, decisions should be made at the lowest practical point in your team. So what's the most common mistake that most leaders make? They allow decisions to drift upwards so they're made one, two, or even three levels above where they should be being made. Empowerment ingredient number six. Be available. Apart from establishing a really good cadence for one on one meetings, it's important to be accessible to your team. You don't want your own work to be disrupted every five minutes, but people need to know that you're happy to have them book a short, informal meeting to discuss the things that are holding them back. So what's the most common mistake that most leaders make here? Saying they have an open door policy but never actually being there. The door's only open because there's no one around. Empowerment ingredient number seven, Checkpoints and reviews. In that one on one cadence I just mentioned, it's really important to look at work in progress, understand where your people are at, and identify any issues before they snowball out of control. This also supports number two, goal clarity. So what's the most common mistake that most leaders make here? They don't inspect progress at frequent enough intervals. By the time they do, it's often too late. Empowerment ingredient number eight. Challenge Coach Confront. This is the framework that keeps your people focused and clear. Now if you want to dive into this, check out the episode we recorded. Episode 57, Challenge Coach Confrontation. What's the most common mistake that most leaders make here? They simply don't commit to giving structured feedback regularly. Your people want to know three things when they come into work each day. What are your expectations of me? How am I performing against those expectations? And what does my future hold? The Challenge Coach Confront framework is the mechanism for making that clear. And finally, empowerment ingredient number nine, provide air cover. This is simply about protecting your people from the politics and irrationality and bullshit that often flows down from above, disrupting them. It's also about having their back when they make a mistake in good faith. So what's the most common mistake that most leaders make? Well, because they can't say no to their boss. The work from above flows through unchallenged, causing disruption, distraction and a lack of focus. If you've fallen into these traps, don't worry, I have two. But I eventually learn from my mistakes. Just look at it like an upside opportunity. Getting this right is going to lead you and your team to breakthrough performance. When it comes to the nine big empowerment enablers, a lot of leaders are pretty reasonable at many of those things. The one that I find most problematic though, is decision making. If people aren't given the freedom and space to make their own decisions, well, how can they be held accountable for the outcomes they've been asked to deliver? Keeping decision rights rock solid and in the hands of the accountable decision maker is a not negotiable. If you want to build a strong culture of accountability and empowerment, the easiest way to stymie accountability is, and therefore performance, is to allow a poor decision making culture to flourish. I've already mentioned some of these dynamics, but I want to go a bit deeper. There are four key dynamics you have to manage when it comes to decision making. The first dynamic is to ensure the decision is made as close to the action as possible. But as I said, decisions tend to float upwards. You have to try to find the right decision point, the sweet spot if you like. Now that spot's going to sit between two levels. At the lower level, you've got the place where the expertise is greatest, the person closest to the problem. At the higher level, you've got more competent and mature decision makers who have more authority to act normally. The right decision point is at least one level lower in your team than you might initially think. The second dynamic you have to manage is people's natural desire to have input into a decision. Everyone's got an opinion, but not everyone has the expertise, the proximity and the judgment to make that opinion worthy of consideration. And very few will take any accountability for the eventual outcome of that decision. But of course, in your desire to please everyone, your tendency is going to be to allow many more people to get involved than should actually be involved. When you do this, it renders the accountable decision maker rather impotent. They lose the empowerment to make the Decision as everyone else asserts their right to be heard. This is a slippery slope and it pushes the focus of the decision making process to keeping people happy, not coming up with the best solution. The third dynamic to manage is that people don't want to be exposed. Your people are going to love getting your buy into their decisions. I want you to just pause this episode for a minute and reflect on how often you have to agree with people's decisions when they bring them to you for endorsement. These decisions should be made below you, but you probably find yourself buying into almost every decision in your team. If you weigh into your people's decisions, you start to assume some of their accountability. People who don't want to take on accountability just love this. Well, if this all goes to Custard, Marty's right in it with me because he agreed with all my critical decisions. I'm going to be fine. The fourth and final dynamic you need to manage is that you are going to have a tendency to want to keep control. One of the great paradoxes of leadership is that the higher up you go, the less direct control you have, but the more accountability you have to assume. This is one of the core principles of transitioning to more senior levels of leadership. You can't do it all yourself. You have to trust the other leaders below you to get the job done. All you can do is to establish the right capability, standards and talent to do the job to a high level so that you're not exposed. But despite your intellectual commitment to this principle, you're still going to have this irresistible urge to make sure every decision made below you is a good one. Just to restate the object of the exercise here, great execution comes when you have strong single point accountability. People won't embrace accountability unless they feel empowered. That is, they need to feel as though they have control and autonomy in their work. So you want your people to be constantly developing. You want them to grow in confidence and capability. You want them to keep building on their judgment and experience. Once you give them a taste of empowerment, you want to get people to the point where they are seeking greater empowerment. After that, it's way easier to give them stronger levels of accountability. Execution and performance will predictably improve. Remember, the one thing that kills empowerment faster than anything else is trampling over your people's decision rights. So let me give you my three pro tips to stop you from disempowering your people. Pro tip number one, help your people, but not too much. Whenever someone comes to you for help with a problem, make sure you don't give them the answer. Instead, try using these seven. I don't know, what do you think you want your people thinking for themselves and coming up with their own answers? If you do this, you're going to learn a lot about their capability and they'll get the opportunity to take some calculated risks. Now, obviously you can't just sit back silently while they drive the car off the cliff, but you can give them the space to reach the conclusion themselves without just giving them the answer. Be aware of the subtext. I was terrible with the subtext. One of my direct reports would lay out a problem and a few potential solutions and then they'd ask me what they should do. So quite often I'd say something like, this is completely your call, so I'm not going to tell you what to do. You need to make this decision yourself. But if I were you, I'd be thinking about this and I think you may have overlooked this. And by the way, the solution would benefit by adding this. But don't worry, it's completely your call. You need to do what you think's best. I had just inadvertently told them exactly what decision to make. I diluted their empowerment and I'd taken on a bunch of the accountability that they should be holding. Keep up the pace. You need to maintain a strong sense of urgency. Speed underpins empowerment if you set a quick tempo. People don't have the time to faff around in endless meetings. They don't have time to consult with everyone who has an opinion. They're not willing to wait for a two week turnaround for everyone on an email list to get their comments back. If you put pressure on your people for speed of delivery and coach them through that process, they're going to feel empowered enough to say no to those who want to assert their right to contribute in an accountability free zone. Empowerment and accountability have to be built into your culture and you're the only one who can do that. Telling your team they're empowered does nothing. People watch your feet, not your lips. They want to know what happens when they embrace empowerment and someone else gets their nose out of joint because they didn't feel heard. They want to know what happens if they make their own decision and it goes pear shaped. They want to know if you're really going to give them air cover when the boss cracks it. So get really good at giving your people the autonomy they need to do their jobs. After all, empowerment is the gateway drug to execution excellence. All right, so that brings us to the end of episode 374 I really hope you enjoyed it, but as I'm sure you know, listening is easy, leading is hard. That's why we created Leadership beyond the Theory, our flagship program that turns insight into action and action into results. This is where we unlock the secrets of elite leadership performance so that you can drive accountability and empowerment into your culture. I'm looking forward to next week's episode should your people have a big say in Big Change. Until then, I know you'll take every opportunity you can to be a no bullshit leader.
Podcast Summary: No Bullsh!t Leadership
Episode 374: The Biggest Killer of Empowerment (and 3 Ways to Fix It)
Host: Martin G Moore
Release Date: October 28, 2025
In this episode, Martin G Moore explores the true meaning of “empowerment” in leadership—a word he feels has lost its impact through overuse and misinterpretation. Drawing from his own journey from struggle to mastery as a CEO, Martin uncovers why genuine empowerment is essential for business execution, details what most often undermines it, and provides three actionable strategies (“pro tips”) to help leaders foster real empowerment and accountability within their teams.
Martin outlines nine key empowerment enablers and the most common leader mistakes for each:
Context:
Goal Clarity:
Clear the Decks:
Resource Appropriately:
Delegate Decisions to the Lowest Level:
Be Available:
Checkpoints and Reviews:
Challenge, Coach, Confront:
Provide Air Cover:
“If you’ve fallen into these traps, don’t worry, I have too.” (23:20)
“The one thing that kills empowerment faster than anything else is trampling over your people’s decision rights.” (30:25)
Pro Tip 1: Help Your People—But Not Too Much (31:20)
Pro Tip 2: Keep Up the Pace (33:25)
Pro Tip 3: Build Accountability and Empowerment Into Culture (35:00)
“Empowerment is the gateway drug to execution excellence.” (36:58)
For further foundations, check out episode 27 (“Unleashing the Power of Your People”) and episode 365 (“Why Your Team Keeps Falling Short: The Accountability Gap”). See show notes for links.
Summary crafted in the candid, no-nonsense voice of Martin G Moore, in the spirit of “No Bullsh!t Leadership.”