Podcast
Nonprofit CourageLab
Hosted by Julie Ordoñez · EN
Julie Ordoñez is a major gifts coach, fundraiser, and founder of CourageLab, a 6-month major gifts training program for nonprofit founders, EDs, and fundraisers to raise 6-figures in 6 months in just 1-2 hours a week without grants or a gala. Nonprofit CourageLab shares soul-shaking insights on how to become a more courageous leader and raise more money for your nonprofit. No one changed the world without first changing themselves. If you want to raise more money to change the world, you are in the right place.
31episodes
Episodes
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Million Dollar Success Principles Part 2
Yesterday00:13:48Tap to summarizeMost nonprofits are sitting on more donor potential than they realize.In this second part of my live CourageLab coaching session, I walk through some of the fundraising principles that separate organizations stuck at one level from those that break through to the next. If you're raising $1 million and trying to get to $3 million, these are the kinds of mindset shifts and fundraising behaviors that matter.We talk about donor communication, confidence, wealth conversations, and why asking for bigger gifts gives you the best donor data you'll ever get. None of this is complicated. But it does require courage, consistency, and a willingness to stop making assumptions about your donors.The organizations raising transformational gifts are not waiting for perfect conditions. They're staying in touch, telling the truth, having wealth conversations, and asking boldly. That's what this episode is about.What you'll learn in this episode• Why staying in touch with donors is not optional and is actually ethical fundraising• How consistent donor communication builds trust long before a larger gift arrives• Why confidence transfers to donors and apologetic energy does too• How bold leaders naturally attract bold philanthropists• What wealth events are and why they happen every single day regardless of the economy• How conversations about stock gifts, donor advised funds, and assets can unlock gifts far larger than cash donations• Why asking for a major gift reveals more useful information than any wealth screening tool ever will• The questions that help you understand a donor's true giving capacity and timeline• How to stop making assumptions about donor loyalty, priorities, and long-term commitment• Why better donor conversations lead to more accurate fundraising projections and stronger planningThe best way to find out what a donor is capable of is not another report, dashboard, or wealth screen. It's a conversation. Stay in touch, tell the truth, ask boldly, and let donors show you who they are. Most of the certainty you're looking for is sitting on the other side of a bigger ask.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training.If you’re an ED or DD of a $1M+ making a difference in your community and you’re ready to make bigger, bolder asks, then DM me “CL” on LinkedIn and I’ll share details.
Transcribe →Million Dollar Success Principles Part 1
1w ago00:12:08Tap to summarizeStop trying to earn donor trust with polished updates.In this episode, I’m giving you a behind-the-scenes look at a training I recently led inside Courage Lab. These are the kinds of conversations we have with nonprofit leaders who are serious about raising more money and leading at a higher level.This is Part 1 of a teaching on Million Dollar Success Principles. Not tactics. Not donor hacks. The deeper truths I’ve learned from raising millions of dollars, learning from incredible mentors, and watching successful nonprofit leaders do this work over and over again.We talk about trust, donor behavior, leadership, vision, and why so many organizations unintentionally create the fundraising problems they complain about. Some of these ideas might sting a little. That's okay. The truth tends to do that.If you want bigger gifts, stronger donor relationships, and more sustainable fundraising, this episode will challenge how you think about donors and your role as a leader.What you'll learn in this episodeWhy honest donor communication builds more trust than polished success storiesHow constantly sharing wins can actually weaken donor confidenceThe real reason donors ask for restricted gifts and more controlWhy trust, not control, is the foundation of major donor relationshipsHow a clear long-term vision helps you raise larger and multi-year giftsWhy donors stop giving when they run out of future with your organizationThe connection between strategic planning and major gift fundraisingHow donor behavior often reflects the leadership they're receivingWhy donors only know what you tell them and give based on what you ask forThe fundraising mistakes leaders make when they assume donors know what they needThe leaders who raise the most money are willing to tell the truth.They trust donors with the real story. They paint a compelling future. And they take responsibility for leading donor behavior instead of blaming it. That's what creates trust, partnership, and transformational giving.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training.If you’re an ED or DD of a $1M+ making a difference in your community and you’re ready to make bigger, bolder asks, then DM me “CL” on LinkedIn and I’ll share details.
Transcribe →Kill Your Gala Before It Kills You
2w ago00:24:52Tap to summarizeThis episode might ruffle some feathers. Good. Because we need to talk honestly about the real cost of galas, especially for small nonprofit teams that are already stretched thin.After hearing yet another executive director say, “the gala nearly killed me,” I wanted to pull this conversation into the light. Not because I’m anti-event in every circumstance, but because too many organizations are sacrificing their people in the name of fundraising. And that should bother all of us.In this episode, I break down why sustainability matters more than profitability, why small teams are drowning trying to manage seven revenue streams at once, and why unrestricted major gifts are often the better path forward. This is about more than fundraising strategy. It’s about leadership, courage, culture, and deciding what kind of organization you actually want to build.If you’ve ever felt trapped in the endless cycle of sponsorships, ticket sales, late nights, burnout, and recovery mode, this conversation is for you.What you’ll learn in this episodeWhy many small-team galas are completely unsustainableThe hidden emotional and operational cost most organizations ignore when evaluating eventsWhy “profitable” does not automatically mean healthy or aligned with your missionHow spreading yourself across too many revenue streams leads to mediocre results everywhereWhy unrestricted major gifts can outperform gala revenue with far less staff strainThe difference between relationship-based fundraising and event-based fundraisingHow donor-hosted house parties can create momentum without crushing your teamWhy courageous conversations with boards are necessary if you want lasting changeThe leadership mindset required to move away from burnout-based fundraisingWhat “kill your gala before it kills you” actually meansAt the end of the day, the way you raise money is part of your mission. If your organization values human dignity, care, and sustainability, your fundraising culture should reflect that too. Burning out your staff to fund the mission is not the flex some organizations think it is.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training.If you’re an ED or DD of a $1M+ making a difference in your community and you’re ready to make bigger, bolder asks, then DM me “CL” on LinkedIn and I’ll share details.
Transcribe →Profitable Fundraising Swaps I'd Make Every Time
3w ago00:27:24Tap to summarizeStop doing fundraising that nearly kills you. Seriously.In this episode, I’m walking through the profitable fundraising swaps I would make every single time after helping clients raise more than $70 million. These are the simpler, more sustainable, higher-return strategies I’d choose over the exhausting nonprofit habits that so many teams normalize.Some of the most common fundraising strategies are draining your team, eating your time, and producing way less ROI than you think.If you’re an ED or fundraiser constantly exhausted by events, campaigns, and “doing all the things,” this episode is your permission slip to stop overcomplicating fundraising. There is an easier way to raise serious money without burning yourself out in the process.What you’ll learn in this episodeWhy house parties build stronger donor relationships than galasThe hidden cost of fundraising events that small teams rarely account forWhy major gifts are a better long-term strategy than chasing grantsHow restricted revenue is actually dangerous to the sustainability of your organizationWhy donors don’t need more control in order to trust youThe problem with relying too heavily on wealth screening toolsHow to build stronger donor relationships without expensive softwareHow to save years of loneliness and painful trial and errorThe fundraising strategy shift that creates more predictable revenueThe free, underused donor connection tool for nonprofitsFundraising should not feel like a constant recovery cycle. If your strategy leaves your team exhausted, overwhelmed, and scrambling every few months, that’s a systems problem, not a work ethic problem.If working harder was the answer, you’d be raising $10M a year by now.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training.If you’re an ED or DD of a $1M+ making a difference in your community and you’re ready to make bigger, bolder asks, then DM me “CL” on LinkedIn and I’ll share details.
Transcribe →Ask Julie: “How Much to Make You Stop Asking?”
4w ago00:17:15Tap to summarizeA donor asked one of my clients, “How much do I have to give for you to stop asking?” Oof. That question hit me right in the chest. And honestly, I think a lot of fundraisers have either been asked something like this or secretly fear hearing it.In this episode, I break down exactly how I would respond and why I believe obligation has no place in major gifts fundraising. None. I’m not interested in convincing, pressuring, manipulating, or cornering someone into giving. That’s not partnership. That’s coercion with a tax receipt.We talk about the difference between fundraising from desperation versus fundraising from grounded leadership. Because donors can feel your energy. They can feel when you’re white knuckling a goal, trying to force a gift, or needing their validation. And they can also feel when you genuinely mean it when you say: “You do not have to give.”The best donor relationships are built with people who are all in. People who want to be there. The people who don’t just write checks, but become real partners in the mission. That kind of fundraising starts with you releasing pressure from yourself first.What you’ll learn in this episodeHow Julie would respond when a donor says, “How much do I have to give for you to stop asking?”Why obligation-based fundraising damages donor relationshipsThe psychological reason donors are more likely to give when they feel fully free to chooseHow desperation and pressure show up in donor conversations, even when you think you’re hiding itWhy emotional regulation matters in major gifts fundraisingThe difference between inviting someone into a mission versus convincing them to fund itHow to stop white knuckling individual donor relationshipsWhy real donor partnerships require alignment, not pressureWhat “walk away power” actually looks like in fundraising conversationsHow releasing donors from obligation helps attract more passionate, committed supportersAt the end of the day, major gifts fundraising is not about getting people to do things they do not want to do. It’s about leading well enough, listening deeply enough, and believing strongly enough in your mission that the right people naturally lean in. The more grounded and pressure-free you become, the more authentic and sustainable your donor relationships will be.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training.If you’re an ED or DD of a $1M+ making a difference in your community and you’re ready to make bigger, bolder asks, then DM me “CL” on LinkedIn and I’ll share details.
Transcribe →The 6 Biggest Mistakes Keeping You Stuck at $300K Individual Giving
May 500:27:28Tap to summarizeThere are a handful of patterns I see over and over again when organizations get stuck around $300K in individual giving.Not because they don’t care. Not because their mission isn’t strong. But because of how they’re operating day to day.In this episode, I’m breaking down the biggest mistakes that quietly cap your growth. The ones that feel normal. Even smart. But are actually keeping you from getting to $1M in major gifts.From overthinking and waiting for the perfect moment, to chasing random strategies and writing emails no one responds to. And then the deeper shift. Learning how to lead with clarity, make decisions on purpose, and have conversations that actually unlock bigger gifts.This is less about doing more. And more about tightening how you think, how you communicate, and how you show up.What you’ll learn in this episodeWhy overthinking is keeping you stuck and why action is the only way to get real data on what worksThe hidden danger of relying on surprise big gifts and why it’s not a strategyHow “good times” can actually slow your growth if you stop investing in fundraisingWhy making up your strategy as you go leads to mediocre results even if you’re good with peopleHow to choose a clear growth strategy and stick to it instead of chasing every ideaThe real reason your emails are getting ignored and how to fix it fastWhat donors actually need to give. Trust, credibility, and a clear visionWhy hiring people who have never raised money is costing you growthHow every fundraiser hits a ceiling and why you need expert support to break through itThe biggest missed opportunity. Asking only for cash when 90% of wealth is elsewhereHow shifting to conversations about donor wealth can 4x or 10x your results with the same donorsIf you want different results, you have to stop playing small with your strategy and your thinking. Growth doesn’t come from doing more random tactics. It comes from being intentional, building real skills, and asking at the level your donors actually operate.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training.If you’re an ED or DD of a $1M+ making a difference in your community and you’re ready to make bigger, bolder asks, then DM me “CL” on LinkedIn and I’ll share details.
Transcribe →The 3 Biggest Mistakes Stopping Your Board From Fundraising
Apr 2800:21:59Tap to summarizeIf your board keeps saying they’ll help fundraise but nothing actually happens, this is for you.This is one of the biggest frustrations I hear from EDs and development leaders. You ask. You remind. You bring it up in meetings. And still… no real results.In this episode, I break down the three mistakes that are keeping your board stuck and what to do instead. Because your board can be one of your strongest pipelines for new donors, but only if you lead them, equip them, and stop assuming they know what they’re doing.I’m also sharing real examples of what happens when this clicks, like a $5,000 gift that came in three days after a simple introduction and a $283,000 night from a board-led micro event. This is about getting actual results, not just talking about fundraising.What you’ll learn in this episodeWhy following your board’s ideas instead of leading them is killing your fundraising resultsHow to redirect unhelpful suggestions like galas into what you actually needWhat leadership really looks like when it comes to board fundraisingWhy your board doesn’t know how to make introductions even if it seems obvious to youHow to equip board members with simple, fast talking points they can actually useThe real reason board members avoid fundraising and it’s not lazinessHow your own attitude toward fundraising is shaping your board’s behaviorWhy most board members are not anti fundraising, they’re anti feeling awkward and salesyWhat it takes to turn board members into a consistent source of new donorsHow to use simple strategies like micro events to generate major gifts quicklyYour board is not the problem. The lack of leadership, clarity, and tools is. When you lead them, equip them, and show them a better way to fundraise, they will step up. And when they do, they can become your strongest source of new donors.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training.If you’re an ED or DD of a $1M+ making a difference in your community and you’re ready to make bigger, bolder asks, then DM me “CL” on LinkedIn and I’ll share details.
Transcribe →Ask Julie: $400K to $1M in Major Gifts (Solo CEO)
Apr 2100:17:01Tap to summarizeYou don’t need more time. You need a better strategy.In this Ask Julie episode, I answer a question from a CEO who just lost their head of fundraising and now has to grow individual giving from $400K to $1M… solo. No time. No team. No margin for wasted effort.So we cut the fluff. I walk through exactly what I would do in that situation. What to stop doing immediately. Where to focus instead. And how to grow revenue using the fastest, most sustainable path available to you right now.This is about simplifying your strategy, doubling down on relationships, and actually using your board instead of hoping they magically start fundraising.What you’ll learn in this episodeWhy your first move should be deciding what to stop doing, not what to addHow to choose a fundraising strategy based on your time, energy, and actual strengthsWhy major donor relationships are the fastest path from $400K to $1MHow to identify and unlock the money you’re already leaving on the tableWhat effective donor retention actually looks like when you don’t have time for complexityHow to use your natural communication strengths for stewardshipWhy newsletters are often a waste and what to do insteadHow to upgrade current donors without overcomplicating your approachWhy your board isn’t helping you fundraise and how to fix itThe simple messaging your board actually needs to bring you new donorsYou don’t need more tactics. You need focus. The simplest path is almost always the most effective one, especially when you’re short on time. Prioritize relationships, upgrade the donors you already have, and activate your board with clear, simple messaging.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training.If you’re an ED or DD of a $1M+ making a difference in your community and you’re ready to make bigger, bolder asks, then DM me “CL” on LinkedIn and I’ll share details.
Transcribe →Moves Management is Dead. Do This Instead.
Apr 1400:34:06Tap to summarizeMoves management is slowing you down. And it’s costing you real money.In this episode, I’m breaking down why the traditional donor life cycle is outdated at best and harmful at worst. We’ve been taught to move donors through a neat, predictable pipeline. Discovery, cultivation, solicitation, stewardship. Sounds clean. Doesn’t work in real life.Because donors don’t move on your timeline. And they definitely don’t need to be “managed.”I walk you through what actually works instead. How to recognize when someone is ready right now. How to stop putting up unnecessary barriers. And how to lead in a way that unlocks six and seven figure gifts faster, with less friction, and way more alignment.What you’ll learn in this episodeWhy moves management creates unnecessary delays and blocks ready donors from givingHow rigid donor pipelines force conformity instead of real relationshipsThe real reason donors avoid meetings and how to respond insteadHow major gifts can happen in weeks or months, not yearsWhat it means to “read the donor” instead of tracking them through stagesWhy digital communication is enough to qualify and close major giftsHow to identify when a donor is serious versus wasting your timeWhy bold leadership builds trust faster than over-accommodating donorsHow to ask before it feels comfortable and why waiting kills momentumThe role of vision in unlocking bigger gifts and long-term donor commitmentDonors don’t need to be managed. They need to be led. When you stop forcing people into a process and start responding to who they actually are, everything speeds up. Gifts get bigger. Trust builds faster. And you stop leaving money on the table that your mission needs right now.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training.If you’re an ED or DD of a $1M+ making a difference in your community and you’re ready to make bigger, bolder asks, then DM me “CL” on LinkedIn and I’ll share details.
Transcribe →No Shame Fundraising: How Audacity Raises Six Figures in 90 Days
Apr 700:16:41Tap to summarizeYou’re not stuck. You’re just playing it way too cool.If you’ve been feeling discouraged, checked out, or like fundraising just isn’t working right now, this is your wake-up call. Because the problem isn’t your donors. It’s not the economy. It’s not timing.You’ve lost your edge.In this episode, I’m walking you through what it actually takes to shake yourself out of that half-hearted energy and start raising serious money again. And spoiler: it’s not another strategy. It’s audacity.I’m breaking down exactly what I would do to raise six figures in the next 90 days, even after losses, setbacks, or a rough quarter.What you’ll learn in this episodeWhy feeling discouraged is often a sign you’re playing it too safeHow audacity can instantly shift your energy and results in fundraisingWhy your current donors are your best source for new major donor referralsHow to get into high-level rooms by asking to be a plus oneWhat happens when you cold DM a dream donor and just go for itWhy you should be asking loyal donors about planned gifts right nowHow to turn volunteers and board members into real revenue driversWhy asking for 20x more changes how donors see you and your leadershipThe leadership problem behind underperforming teams and boardsHow dropping your ego and asking for help leads to real opportunities and major giftsIf your donors aren’t stepping up, it’s because you aren’t. They follow your lead. When you raise your level of boldness, urgency, and conviction, everything shifts. This is leadership. Not strategy.Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training.If you’re an ED or DD of a $1M+ making a difference in your community and you’re ready to make bigger, bolder asks, then DM me “CL” on LinkedIn and I’ll share details.
Transcribe →