Transcript
Rhea Wong (0:00)
Hey you, it's Rhea Wong. If you're listening to Nonprofit Load On, I'm pretty sure that you'd love my weekly newsletter. Every Tuesday morning, you get updates on the newest podcast episodes. And then interspersed, we have fun special invitations for newsletter subscribers only and fundraising inspo because I know what it feels like to be in the trenches alone. On top of that, you get cute dog photos. Best of all, it is free. So what are you waiting for? Head over to riawong.com now to sign up.
Yuli Cha (0:26)
Foreign.
Rhea Wong (0:33)
Welcome to Nonprofit Lowdown.
Rhea Wong (0:35)
I'm your host, Rhea Wong. Hey podcast listeners, Rhea Wong with you once again with Nonprofit Lowdown. Today I am delighted because I am sitting and chatting with my friend Yuli Cha. She is the senior vice president, Research and policy and senior advisor for Embrace Boston. And today we are talking about what it means to lead equity work in this environment, the importance of joy when movement building and some of the challenges that are coming up certainly in the last couple of months. So, Yuli, welcome to the show.
Yuli Cha (1:08)
Thank you. Thank you so much for having me. It is so great to be reconnected after all this time and after all that has happened. So thank you so much for reaching out.
Rhea Wong (1:17)
Of course. It's great to have you. So before we jump into all of the really important work at Embrace Boston, I think for folks may know Embrace Boston best by the MLK statue that was erected in Boston. So we're going to get into that and what it means to move from a capital campaign into actually a more full fledged nonprofit. But before we jump into that, would love for us to chat. We have known each other for how long now? More time than we'd care to recount because it's so weird. We're like only 25, so how is it possible that we've known each other for over 10 years? Crazy.
Yuli Cha (1:52)
Back when we were 8 and there weren't cell phones. No, I know. So I think you were a breakthrough and I was at stepping stone and we were both like eager beaver program directors and you had this New York rise and I was just like grinding it out in Boston. But both really in love with the idea of serving youth through education, like education being the change vehicle. And so it was just wonderful to be in good company there. And then you left us. You went off and did many exciting kind of bigger, better things, consulting worlds. And I ended up moving through the public school space. So I have the deep privilege, honor and really deep appreciation for anyone who works in public schools. It is a 247 job, especially now, but always. And really being able to design a physical space for a emerging K8 dedicated to students who are unhoused, families who are experiencing the need for wraparound services. So really trying to be at home with the family and the student. And so we built our public space in Roxbury. And through that, I've just gotten to know just some really wonderful partners in the Boston education space. And I, at one point, I was actually working for a philanthropy in education, and we were going through some strategic, like, really, like, soul searching of what do we do now that the charter school movement had phased into kind of its next, like, 2.0 and facing a lot of how do we serve students given, like, limited budget? And some of the challenges are coming out of the pandemic. And really, fundraising was one of our big strategic questions. And I realized as I went on as their first executive for fundraising, like, the CEO had done all this startup pieces. I looked at him and I was like, you know what? We need to really get professional help and really do this the right way, because we can't spare a day. And so I remember thinking, I was like, who actually focuses on this? And I remember following your podcast and seeing your book release, and I was like, you know what? I'll bet she's got some things that she could share. And so it was incredible experience. And I was really appreciative that my CEO was really open to the idea of relearning fundraising. Like, I think a lot of executives end up learning it organically, and you're thrown into the deep end. And so really having you unpack it and repackage it from the orientation of storytelling, which I know we hear, but I feel like it became like storytelling capital S and really strategically, like, reconfiguring, like, who is our audience and who's the person? And so it's just so helpful to have a coach right there. I remember the last example I'll give is we were trying to cook up a story with you, and you were just like, all right, tell it to me. What would you say? I am the donor that you just described this person, this relationship that you've been in, and it was hard. It was really hard to do that on the fly. But seeing hearing you and having you with us and workshopping the word choice, the tone, the spirit, and telling it back to us, that was, like, invaluable. So for anyone, like, really looking to level up, I think it's for any stage in your development. But I think for my CEO and I, where we had been in the biz, I don't know, like, 15, 20 years each. I think it was so helpful and you made it fun. It was a little scary, but it was definitely like, okay, like, this is why we do this work and why we do it together.
