Podcast
Nonprofit Lowdown
Hosted by Rhea Wong · EN
This is Nonprofit Lowdown where I review and recommend the best ideas, resources, tools, tricks and tips to run your nonprofit like a pro!
89episodes
Episodes
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#391- What Happens When You Stop Fundraising on Hope with Amy Lester
3d ago00:21:48Summary readyEver feel like your major gifts program is held together by spreadsheets, good intentions, and crossed fingers?This week, I'm joined by my client and friend Amy Lester, Major Gifts Officer at Polar Bears International, for a candid behind-the-scenes look at how she transformed her fundraising program in just over a year.When Amy started, she inherited a portfolio, a giant spreadsheet of prospects, and what she lovingly calls a "hope strategy." Fast forward 15 months, and she's exceeded her fundraising goal by more than $400,000, doubled major donor gifts, increased her conversion rate from 40% to 84%, and brought in 19 new major donors.My favorite takeaway? Amy's shift from feeling overwhelmed and reactive to confident and strategic. That's the magic of having a system.If you're sitting on a portfolio full of potential and wondering how to turn donor relationships into real revenue growth, this episode is packed with practical lessons you can apply immediately.Important Links:Connect with Amy: https://www.linkedin.com/in/amy-lester-cfre-40166b49/ My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Newsletter: https://www.rheawong.com/ My Quiz: https://bit.ly/4vDEBjl
Summary#390- The Fundraising Strategy Too Many Nonprofits Ignore with Tess Conrad
1w ago00:36:36Summary readyThis episode honestly changed the way I think about planned giving.I sat down with Tess Conrad and walked away realizing that planned giving isn’t just for giant institutions with fancy development teams. Tess made the case that even small nonprofits can start building a legacy giving program—and that some of your best future donors may already be quietly sitting in your database.We talked about why loyal donors matter more than wealthy ones, why monthly donors are often ideal planned giving prospects, and how relationships, not complicated financial knowledge, are really at the heart of this work.One thing that really stuck with me: the average estate gift is around $50,000, and many of those gifts come from people who never made huge annual donations during their lifetime.If you’ve ever thought, “We’re too small for planned giving,” this conversation is for you.Important Links:Connect with Tess: https://www.linkedin.com/in/tess-conrad-cfre/My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Newsletter: https://www.rheawong.com/ My Quiz: https://bit.ly/4vDEBjl
Summary#389- The Human Side of AI with Janine Quijije
2w ago00:26:18Summary readyIn this episode of Nonprofit Lowdown, I sat down with Janine Quijije to talk about AI but probably not in the way you’re used to hearing about it.Instead of asking, “How can AI help us do more?” Janine asks a much more important question: How can AI help us preserve our energy and prevent burnout?We talk about the reality of being overextended in the nonprofit sector, the pressure to constantly produce, and how AI can actually help us create more sustainable ways of working. One of my favorite takeaways was Janine’s simple exercise of uploading your calendar into ChatGPT and asking it to audit how you’re spending your energy. The results? A little confronting… and incredibly helpful.This episode is really a reminder that your worth is not tied to how exhausted you are.My Ai Analysis Report: Your export contained 239 campaigns, but most showed 100% open rates against tiny sendcounts — those are automated/triggered sends (welcome flows, single-recipient sends), not listbroadcasts. I filtered to campaigns sent to at least 500 people, which isolated 43 realbroadcasts to your full list (median list size ~6,400).For each subject line, I tagged structural features (length, emoji, punctuation, opening word,presence of 'you/your', sender voice, editorial framing, etc.) and compared the top 11 andbottom 11 performers to identify what actually correlates with open rate on your list specificallyImportant Links:Connect with Janine: https://www.linkedin.com/in/janinequijije/ My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Newsletter: https://www.rheawong.com/ My Quiz: https://bit.ly/4vDEBjl
Summary#388- The Development Director Exodus
3w ago00:27:01Summary readyThis episode felt personal for me because I’ve been watching so many development directors quietly disappear from organizations lately. And honestly? It’s not just about burnout or “bad hires.” Most of the time, it’s a systems problem.In this episode, I’m unpacking the two biggest reasons development directors leave, what it’s really costing nonprofits when they do, and why so many organizations are unknowingly operating without the infrastructure needed to sustain fundraising success.If you’re an ED, board member, or fundraiser, this conversation is your reminder that busy does not always mean effective and that great people cannot thrive in broken systems forever.Important Links: Book a Call: https://connect.rheawong.com/ My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Newsletter: https://www.rheawong.com/
Summary#387- The Real Mental Health Crisis No One Is Talking About
May 400:33:13Summary readyThis episode felt personal—because it is.In honor of Mental Health Awareness Month, I sat down with Lauren Carson (Black Girls Smile) and April Walker (Philanthropy for the People), and we got real about what’s actually happening right now—in our work, in our communities, and in our bodies.If I’m honest, it feels like a lot. And I know I’m not the only one.We talked about how the pressure out in the world—politics, funding cuts, constant uncertainty—is showing up in our mental health. Especially for Black women and girls, who are so often expected to just… keep going.And then there’s the funding piece. The promises that didn’t last. The lack of transparency. The constant hustle. It’s exhausting—and it’s impacting how we show up as leaders, as teammates, as humans.One thing that really stuck with me:We talk a lot about resilience as “pushing through,” but not enough about healing. And without healing, what are we actually sustaining?So here’s what I’m taking with me this month:Rest isn’t a reward—it’s necessary (even in small moments between meetings)I don’t have to do everything—just focus on what actually mattersMy inner voice matters—if I’m resting but still beating myself up, that’s not restAnd honestly… sometimes the most powerful thing I can do is just breatheIf there’s one thing I’d invite you to do this month, it’s this:Tell yourself the truth about how you’re actually doing—and give yourself a little more space to be human.We’re all figuring this out. And you don’t have to do it alone.Important Links:Black Girl Smile: https://www.blackgirlssmile.org/Stop Flying Blind: Fix Your Leaky Fundraising System: https://go.rheawong.com/donorjourneyauditwebinar-2026 My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Newsletter: https://www.rheawong.com/ My Quiz: https://bit.ly/4vDEBjl
Summary#386- How to Actually Use Wealth Screening (Without Getting Burned) with Tina Duong
Apr 2700:36:34Summary readyWe’re diving into a topic I have a serious love-hate relationship with: wealth screening. My guest is Tina Duong, founder of Impact ProTech and a 25+ year fundraising veteran. And let me tell you she has thoughts.We’re getting into what wealth screens get wrong, why fundraisers rely on them too much, and what you actually need to know to identify the right donors.Let’s dig in.Important Links:ImpactPro: https://www.impactpro.tech/ Stop Flying Blind: Fix Your Leaky Fundraising System: https://go.rheawong.com/donorjourneyauditwebinar-2026 My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Newsletter: https://www.rheawong.com/ My Quiz: https://bit.ly/4vDEBjl
Summary#385- Why Your Boards Won't Fundraise and How to Change That
Apr 2000:21:56Summary readyI hear this all the time: “Why won’t my board fundraise?” And I get it—it’s frustrating. But here’s the truth I’ve learned: it’s usually not because they don’t care. It’s because no one ever showed them a version of fundraising that feels human.Most board members think fundraising means awkwardly asking friends for money. Of course they avoid it. When we shift the definition to something more relational—making introductions, building connections, saying “join me”—everything starts to soften.We also have to talk about the money stuff. The beliefs we all carry about money? They don’t magically disappear just because someone joined a board. Creating space to unpack that can be a game changer.A few things that really move the needle:Everyone gives something—it creates ownershipMake fundraising visible and celebrate the effortBe specific: don’t ask for “help,” ask for responsibilityCreate real connection between board membersAnd I’ll be honest—changing board culture takes time. Some people will lean in, some won’t. But when it clicks? When your board actually wants to bring people in? There’s nothing more powerful.If this is something you’re working through, you’re not alone—and there is a way forward.Important Links:Board Fundraising Training: https://go.rheawong.com/forboardmembers-929795 Webinar: https://bit.ly/4emZZCXStop Flying Blind: Fix Your Leaky Fundraising System: https://go.rheawong.com/donorjourneyauditwebinar-2026 My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Newsletter: https://www.rheawong.com/ My Quiz: https://bit.ly/4vDEBjl
Summary#384- Stop Flying Blind: Fix Your Leaky Fundraising System
Apr 1300:14:14Summary readyI’ve been in this sector for over 20 years, and I keep seeing the same thing:Great fundraisers don’t stay.And it’s not because they don’t care—it’s because we’re asking them to be the system.They’re holding donor relationships, strategy, and next steps all in their heads… and when they leave, everything leaves with them.That’s not a people problem. It’s a systems problem.In this episode, I talk about why burnout keeps happening, the real cost of turnover, and why hiring “better” fundraisers won’t fix it.Because the truth is:You don’t rise to the level of your goals—you fall to the level of your systems.If this sounds familiar, I’m hosting a free webinar:Stop Flying Blind: Fix Your Leaky Fundraising SystemI’ll walk you through a simple 6-part audit to help you find what’s broken and fix it.Important Links:Stop Flying Blind: Fix Your Leaky Fundraising System: https://go.rheawong.com/donorjourneyauditwebinar-2026 My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Newsletter: https://www.rheawong.com/
Summary#383- Equanimity is a Fundraising Strategy
Apr 600:13:36Summary readyI’ve been thinking a lot about this lately: before you even say a word, your donor can feel you. Your energy—your calm, your stress, your urgency—it all shows up in the conversation.In this episode, I’m making the case that equanimity isn’t just a nice-to-have… it’s a real fundraising strategy. Because when you’re anxious or rushing to “get it right,” donors feel that—and they pull back. But when you show up grounded and curious? Everything shifts.Especially right now, when the world feels loud and uncertain, your donors don’t need more urgency. They need someone steady. Someone who’s actually there to understand them—not just make an ask.A few things I’m practicing:Preparing to listen, not performTaking a quick pause to check my own state before callsTrusting my system so I’m not operating from panicIf there’s one thing I want you to take away, it’s this: your presence is your pitch.Show up calm. Stay curious. That’s the work.Important Links:Book a Call: https://connect.rheawong.com/ My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Newsletter: https://www.rheawong.com/
Summary#382- Cracking the Oprah Effect with Kyle Woody
Mar 3000:30:10Summary readyWhat happens when your nonprofit gets featured by Oprah?This week, I sat down with Kyle Woody to talk about his “Oprah moment”—and why it didn’t instantly change everything the way you might think.We got into the deeper story behind his work supporting male caregivers (who are often invisible, even to themselves), and how shifting his focus to real relationships—not big events or big hype—completely changed his approach to fundraising.The conversation that stayed with me most? This reminder:You are worthy of your own compassion.Whether you’re leading a nonprofit or caring for someone you love, you don’t have to do it alone.Important Links:Connect with Kyle: https://www.linkedin.com/in/jacksed/ Jack’s Caregiver Coalition: https://www.jackscaregiverco.org/ Book a Call: https://connect.rheawong.com/ My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Newsletter: https://www.rheawong.com/
Summary