Nonprofit Lowdown: SPECIAL Episode Summary Episode: The Fix for Panic Fundraising (in 90 Days or Less)
Host: Rhea Wong
Release Date: July 18, 2025

In this special episode of Nonprofit Lowdown, host Rhea Wong delves into the pressing issue of unreliable year-end fundraising and presents a strategic solution to ensure steady revenue flow for nonprofits. Drawing from real-world examples and actionable strategies, Wong equips nonprofit leaders with the tools needed to transform their fundraising efforts within a mere 90 days.

1. The Changing Donor Landscape

Rhea Wong opens the episode by challenging the traditional reliance on December as a safety net for nonprofit fundraising:

[00:05] Rhea Wong: "Ever told your board we'll make it up in December? Yeah, I've heard that many times. But I have bad news for you. December doesn't save anyone anymore. It's too little too late."

Wong emphasizes that the donor environment has evolved, rendering old strategies obsolete.

2. The Problem with Year-End Giving

Wong addresses the misconception that year-end appeals are the cornerstone of nonprofit revenue:

[00:25] Rhea Wong: "There's a belief that year-end giving is your safety net. And that might have been the facts a few years ago, but here's the truth. Your biggest donor won't wait for a holiday appeal."

She explains that relying solely on year-end donations is no longer viable, as major donors require continuous engagement.

3. Impact of Reduced Small Donor Counts

Highlighting current trends, Wong presents alarming statistics on donor behavior:

[00:45] Rhea Wong: "Small donor counts are down 8.8% this year. Yikes, right? If your average gift is $500, that's $38,000 in disappearing revenue."

This decline not only affects immediate funds but also the cultivation of future major donors.

4. The Importance of Continuous Engagement

Wong introduces the concept of maintaining a consistent engagement rhythm to build trust and sustain donations:

[01:10] Rhea Wong: "What you need is cash. Flow, rhythm, predictability, structure. A beat your donors can dance to all year long."

She advocates for a systematic approach that keeps donors engaged beyond the holiday season.

5. Case Study: Rosemary's Success

To illustrate the effectiveness of her strategies, Wong shares the story of Rosemary, a nonprofit leader who experienced significant results:

[01:40] Rhea Wong: "Let me tell you about Rosemary. She's a sharpshift leader running a lean organization. She is passionate and a visionary. But she was tired of chasing money."

After joining Wong's program and implementing the "24 touch revenue rhythm," Rosemary secured two new major gifts within 90 days without increasing her donor list or working longer hours.

[02:15] Rhea Wong: "Her donors didn't give because she asked harder. They gave because she'd built belief on a schedule."

6. The 24-Touch Revenue Rhythm Strategy

Wong outlines her proprietary system designed to maintain donor engagement through strategic communication:

[02:35] Rhea Wong: "We implemented my 24 touch revenue rhythm. A weekly cadence that earns attention before it demands action."

The strategy involves six distinct touches per quarter, each serving a specific purpose:

1. Storytelling: Builds empathy and connection.
2. Thank You Messages: Deepens the donor relationship.
3. Polls: Sparks interaction and feedback.
4. Metrics Sharing: Demonstrates the organization's impact.
5. Behind-the-Scenes Insights: Enhances transparency.
6. Direct Asks: Requests for support built on established trust.

By repeating this cycle four times a year, nonprofits can achieve 24 high-quality interactions with each potential donor.

7. Implementation and Benefits

Wong emphasizes the seamless integration of this rhythm into existing workflows:

[03:10] Rhea Wong: "It's not noisy, they are not spammy. You are sending strategic trust deposit emails on a consistent basis."

The benefits include increased donor trust, higher engagement rates, and a more predictable revenue stream, all without overwhelming the donor with constant requests.

8. Conclusion and Call to Action

Concluding the episode, Wong urges nonprofit leaders to abandon outdated fundraising tactics and adopt her proven system:

[03:40] Rhea Wong: "If your team is still hoping year end will fix things, stop waiting. Join me for the Donor reckoning live on July 23rd."

She invites listeners to participate in an exclusive live event where they can access her full playbook and the necessary tools to implement the 24-touch revenue rhythm.

[04:00] Rhea Wong: "There is no replay, just results."

Key Takeaways:

• Year-End Giving is Unreliable: Modern donor behaviors have shifted, making traditional end-of-year appeals insufficient.

• Continuous Engagement is Crucial: Establishing a consistent flow of communication builds trust and ensures steady donations year-round.

• 24-Touch Strategy Yields Results: Implementing a structured, multi-touch approach can significantly enhance fundraising outcomes without increasing workload.

Action Steps for Nonprofits:

1. Adopt the 24-Touch Revenue Rhythm: Integrate six strategic touches per quarter into your fundraising strategy.

2. Focus on Building Trust: Prioritize relationship-building over immediate asks to foster long-term donor loyalty.

3. Join Specialized Programs: Participate in workshops or live events, such as Wong's "Donor Reckoning," to gain deeper insights and actionable tools.

By embracing these strategies, nonprofits can navigate the challenges of the modern fundraising landscape and achieve sustained financial health.