Transcript
A (0:00)
Hey, it's Alex Sujong Laughlin, and I am here with the Rachel Hampton of Normal Gossip. Hello.
B (0:06)
Hello, Alex.
A (0:08)
And I'm also here with Patrick Redford of Only if youf Get Caught. Hi, Patty.
C (0:11)
Howdy. How we doing?
A (0:13)
So we're all here together because the annual Radiotopia fundraiser is upon us, and we are still trying to reach 1500 donors by the end of the year. So Radiotopia is the network that sells our ads, that does our marketing. Rachel, what does it mean to you to be a part of an independent network?
B (0:31)
I mean, I think it means mostly, and most importantly to me, a lot of editorial freedom. I love that. I'm not beholden to anyone. When we're scheduling how many seasons we do every year or how many episodes we want to make, we get to make the show that is the most sustainable for us and that allows us to make the best version of the show possible. Huge.
A (0:56)
I totally agree. I think that something that I have really appreciated about Radiotopia is that they give us total control over what advertisers we say yes and no to. So, like, in the past, we've had advertisers that we've worked with who then maybe we hear from our audience that, you know, they're not so into them, and we can go back to Radiotopia and say, hey, we. We don't want to do that anymore. And I think not a lot of podcasts have that kind of autonomy over who is advertising for them, which is really cool.
B (1:28)
Definitely. And it means that the things that we do advertise, we actually tend to enjoy. Shocker.
A (1:35)
Patrick, tell me, what does being independent mean to you?
C (1:39)
Well, this is maybe a sort of oblique answer, but, like, in sports media specifically over the past few years, everyone is, like, underwritten by a gambling company. And you can just see when there's these big stories, you know, cheating adjacent about gambling and sports that, like, so much of media is, like, compromised. And it's such a breath of fresh air to, like, not have to deal with that, to just know that, like, whatever we put out there is, like, our own thoughts. There's no, like, intervening layer of owners or advertisers. And hopefully that comes through to the viewer. Like, hopefully you see that, like, you know, there's a certain level of honesty that we can bring to this.
