Not long ago, renting was seen as temporary. Now, it’s becoming a long-term choice for millions of people.

What’s less clear is why… and whether it’s something investors can rely on long term.

In this episode of the Not Your Average Investor Show, Gregg Cohen and Pablo Gonzalez break down what’s really driving rent growth in today’s rental housing market and why it may be more stable than it looks.

You’ll hear:

- Why more people are renting longer than expected
- What’s behind rising rents, including income growth and housing supply
- How rental demand trends are shifting across the U.S.
- What real portfolio data shows about occupancy, lease renewals, and rent collection

If you own or are considering rental property investing, this helps you understand what’s actually driving your returns.

Listen NOW!

Chapters:

00:00 Why Rents Matter
02:51 Rent as Business Revenue
03:47 Adult Milestones Shift
07:04 Is Renting the New Normal
14:37 Lifestyle Mobility and Careers
18:10 Housing Supply Crunch
20:26 Rent Inflation Since 2020
22:58 Small Rent Bumps Big Cashflow
26:04 Comparing Cities With Data
27:47 Why Big Cities Lag
28:57 Jacksonville Outpaces Metros
30:19 Percent vs Dollar Growth
33:17 Rent As Dividend Growth
34:14 Is Rent Growth Risky
37:03 Jacksonville Market Health
39:22 Neighborhood Level Variance
41:18 Florida Exodus Question
45:33 Fundamentals Beat Politics
51:17 Inflation And Final Wrap

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