Joe Baer is the Co-Founder, Creative Director, and CEO of ZenGenius, Inc. an experiential design firm specializing in visual merchandising and event design. Joe had spent more than 3 decades working the in the retail industry bringing visual merchandising know-how to the creation of emotionally resonant branded places. Visual merchandising is a lot more than simply making things look good in a store. It’s very much about 3D storytelling, sensory experiences, emotions and making places sing as Joe explains.