Thu Oct 24 2024

Tara Haase Hieminga is the Elevated Shopper Experiences Global Lead at Mondelēz International. With brands that are recognized around the world like Oreo, Cadbury, Toblerone, Chip Ahoy, Hu, Lu, Ritz and many more, you could think that they might rely on brand recognition to drive sales. But then you'd be wrong. They are increasingly using an understanding of how neuroscience and customer behavior are connected to capture attention in the competitive snack market as customers walk the grocery store aisles.