
Joe Pine was way out in front of the pack talking about The Experience Economy back in the late 90's before most of the folks in retail were on the bandwagon. He is a multi book author - "The Experience Economy: Competing for Customer Time, Attention, and Money," "Infinite Possibility: Creating Customer Value on the Digital Frontier," and "Authenticity: What Consumers Really Want." Joe has a new book "The Transformation Economy: Guiding Customers to Achieve Their Aspirations" that evolves his work. Join host David Kepron and Joe on Ep.86 "THE TRANSFORMATION ECONOMY" while they talk about the making of great experiences and transformations beyond.
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