Podcast
Off The Shelf
Hosted by Wayne Hastings · EN
Off The Shelf is an educational journey for writers (both self- and traditionally published) and publishers sponsored by The Wayne Hastings Company. With practical tips from over thirty years experience as a publishing executive, author, book retailer, and publishing consultant, Wayne Hastings will dive deeply into the many facets of developing, writing, marketing, and selling a book. Each of the 10-to-20 minute episodes are in fact short, fast-paced, and conversational mentoring sessions that will help you keep your focus, increase your confidence, and bolster your creativity while helping your write, market, and sell your books.
10episodes
Episodes
Newest firstAll episodes
4 Steps To Creating An Effective Marketing Strategy
Nov 20, 201900:07:18Tap to summarizeIn today's episode, we're going to continue our discussion on marketing strategy from episode 6. I had such great feedback that I thought it would be worth our time to continue this discussion. Here are 4 Steps To Creating An Effective Marketing Strategy. I'd love to hear your thoughts. Email me at info@waynehastings.com to discuss further.
Transcribe →3 Ways To Create A Successful Marketing Strategy
Oct 31, 201900:08:22Tap to summarizeEvery author needs to have a marketing strategy. This can not be left up to your publishing company. Matter of fact, they're going to look to you to help market. Today we're going to look at 3 ways to create a successful marketing strategy. Grab some paper and take some notes. You'll want to review this podcast.
Transcribe →Writing Quality
Oct 8, 201900:08:54Tap to summarizeIn today's episode, I want to discuss writing quality and what the reader expects, which ultimately affects your brand. I'm going to give you three points to work on for the best quality work. Let's get started. As always, share your thoughts with me at info@waynehastings.com.
Transcribe →The Importance of Learning From Other Writers
Sep 26, 201900:07:45Tap to summarizeIn today's podcast, I share three essential writing lessons non-fiction authors can learn from their fiction counterparts. Together we'll discover three things:How you can fully engage your readerWhy you should never lose your readerHow you can help your reader's expectations and keep them focused on your writing.Let's get started.
Transcribe →Developing Reader Relationships
Sep 18, 201900:07:12Tap to summarizeIn this episode of Off the Shelf, we're going to discuss how you can develop a long term reader relationship. To do this we're going to look at the purchase cycle. I believe book purchasing is a long purchase cycle. Not sure what I mean? Great. Listen to this podcast, and I'll explain. Let's get started.
Transcribe →3 Ways Professional Writers Can Earn A Living
Sep 11, 201900:08:28Tap to summarizeLets talk about how you, as a professional writer, can earn a living. In today's episode, Wayne gives you 3 ways to accomplish that goal. This podcast idea came from a listener suggestion. Do you have one? Send Wayne an email at info@waynehastings.com with your idea.
Transcribe →6 Tips On How To Make Excellent Promotional Materials
Sep 4, 201900:08:28Tap to summarizeWelcome back from a short vacation. We're excited to be back in the saddle. Today, I want to discuss how to make excellent promotional materials. These are materials you're going to send to perspective publishers or for speaking engagements. Take these 6 ideas into consideration as you develop them. Let's get started. As always, email any thoughts or podcast ideas to info@waynehastings.com.
Transcribe →Reader Engagement - Part 5: DIY Marketing
Jun 19, 201900:13:19Tap to summarizeIn today's episode we wrap up our five part series on reader engagement by talking about DIY Marketing. Wayne gives you, the listener, three points on how to do DIY Marketing. If you've enjoyed our series, please send Wayne an email at info@waynehastings.com.
Transcribe →Reader Engagement - Part 4: Access To Your Content
Jun 11, 201900:09:45Tap to summarizeWelcome to part 4 of Reader Engagement. Today, we're looking at how access to your content will help your readers stay engaged with you. Wayne gives you several points that will help you brainstorm ideas to keep your readers engaged. As always, Wayne values your feedback at info@waynehastings.com. Thanks for listening!
Transcribe →Reader Engagement - Part 3: How Readers Engage With You
Jun 4, 201900:11:58Tap to summarizeIn last weeks episode, we talked about how readers engage with our content, and we continue our series this week with talking about how readers respond to you. I discuss three points for how readers engage with you and how you build your tribe. Let's get started.
Transcribe →