So i got the chance to sit down and chat with Chris, a friend, somm, and business owner. Lets just say epicness. Enjoy

Overview

History and Practical Knowledge of the primary whisky regions from around the world including the United Kingdom, Canada, the United States, and Japan (written test requiring 75% passing grade)
Public Speaking and Storytelling
Palate competency training and deductive tasting

The World of Whisky
A discussion of whiskies made across the world. You will hear the history, learn the stories, and taste the end results. When you walk away, you will be able to hold a knowledgeable discussion with any whisky drinker anywhere in the world.
The Art of Public SpeakingWe will teach you the fine art of getting and holding attention, storytelling, and creating a confident presentation of the deep, broad knowledge you hold in your head. Passing on the passion and romance of whisky is all about stories.
Marketing of Upscale Products
How do you sell upscale products or services, especially in our changing economy? The same way successful people always have: with language that has a sense of glamor, mystery, and magic; with messaging that doesn’t just tell people “what,” or “how,” but strongly communicates “why.” We will take you through this section focused on writing and communicating the glamor of whisky.
Deductive TastingWe introduce you to the science and art of deductive tasting. You will use these fundamentals to begin building a catalog of whisky scents, tastes, and historical palate references.

Course Title: World of Whisky Level OneCourse Duration: 2 daysGrading Policy:– Written Test on Whisky history, production, and styles: 70% passing grade required minimum on written test.– Class Participation: evaluated by instructors– Deductive Tasting Assignments: evaluated by instructors

Course Description:This course aims to provide students with a comprehensive understanding of whisky, its history, production methods, and the art of communicating its nuances effectively. Students will explore the primary whisky regions from around the world, including the United Kingdom, Ireland, Canada, the United States, and Japan. The course will also cover public speaking and storytelling, marketing of upscale products, and deductive tasting as well as palate competency training.

Course Objectives:– Develop a deep knowledge of the history and practical knowledge of whisky regions worldwide as well as methods of production in all major whisky regions
– Enhance public speaking and storytelling skills to effectively communicate whisky-related information.
– Develop palate competency and deductive tasting abilities.
– Understand the marketing strategies and techniques used to promote upscale whisky products.
– Build a catalog of whisky scents, tastes, and historical palate references.
– Understand the difference between knowledge and connection, between gurus and shepherds.