Podcast
Office Talk Australia, Marketing for Architecture
Hosted by Office D.SHARP · EN
Office Talk Australia is a fortnightly podcast hosted by Dave Sharp, and a great excuse for him to have conversations with leading Australian architects about their businesses, work and lives. Since its inception, the Office Talk podcast has played host to a wide range of guests from across the country. Every chat has been a pleasure.
12episodes
Episodes
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Smart Design Studio
Jun 28, 2022Tap to summarizeWilliam Smart is the founder and creative director of Smart Design Studio, a 40-person practice based in Sydney.In this episode, we discussed:The challenges that William and the team faced as the practice grew, and why William found hiring a skilled general manager early in the journey was key to their success.How William was able to win his first multi-residential projects, and William shared his tips for getting your foot in the door in this highly competitive space.Why it’s important to build a profile in the industry with a broad marketing strategy, and not just focus on reaching the next client.How William thinks about the studio’s unique selling points, and why it can be a good thing for an architect to have a signature approach that ties their projects together.Why it’s important for architects to spend time educating their clients about design, and how we, as a profession, can better engage with the public and promote the value of what architects do.If you’d like to learn more about William and the studio, you can visit smartdesignstudio.com, follow the studio on Instagram at @smart.design.studio or follow William at @williamsmart. If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.
Transcribe →TANDEM Design Studio
Feb 22, 2021Tap to summarizeJoining me on the podcast today is James Murray, a director at TANDEM design studio, a medium sized architecture firm with offices in Melbourne and Brisbane.James and his colleagues have recently launched a podcast series focused on public markets (the ones that sell food, not shares in companies). They've also begun writing and sharing detailed articles on pre-fabricated building technology, housing affordability, the future of shopping centres - and other topics they have first-hand experience in from their architectural projects.While it's still early days for TANDEM's thought leadership content, I wanted to speak to James and get a look behind the scenes of how it's made, how the COVID-19 pandemic spurred them into taking their marketing seriously, and how architects can build an audience of potential clients who place a value on their knowledge, and not just their design skills.If you're looking for new ways to market your firm, but you have trouble unlocking your expertise and packaging it in a way that can be shared freely with potential clients, then you'll get a lot ideas and motivation from this conversation with James.If you'd like to learn more about James and TANDEM Design Studio, you can follow these channels: - Website: https://www.tandem-studio.net/ - Instagram: https://www.instagram.com/tandemdesignstudio/ - Linkedin: https://www.linkedin.com/company/tandem-design-studio/You can also listen to the podcast by searching for TANDEM TALKS: The Public Markets Podcast on your podcast app.https://tandem-talks-the-markets-podcast.simplecast.com/
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