Hosted by Steven Di Pietro · EN
In this episode we look at how to sell with meaning.We all know you should sell with Features and benefits, but I'll suggest switching that around to take it up a notch.Then we'll take it up another notch by incorporating meaning to the sales process
What is all this living stuff for? We live; we die right? Then what? So what?Work and life are like a party. The point of your career and you life is like the point of a party.
Buying shampoo is a personal matter. Ultimately the thing you buy means something to you. Whether it means best value, or some feeling like your helping save the planet, the meaning is personal.
Meaning is possible even in the most frivolous (Lego), painful (cycling) and frustratingly mundane jobs (IKEA) and can be lost in the most complex and career building activities.
So many people get caught up in searching for meaning.This podcast episode helps you find it immediately. No need to look.Meaning can be found in everyday things and events, there’s no need to fret. Once you find meaning in the smaller things you can start pondering the bigger issues - if you wish
Ali and Todd are under a big tree talking about how they want to continue the fairytale long after the Bachelorette Australia finishes. Some of you will be nauseated by this whole concept. But there's an important message behind all these reality shows. The reality is hard to escape.Sure the shows are there to sell shampoo ads and fried chicken product placements, but something deep is happening behind the veneer.Two predictable things happen. One is an observation, and the other is the lesson.
In this episode I'll examine the critical role played by Purpose in all lives and all organisations.Stakeholders and owners are pulling in one direction (often profit).Staff area after careers, training and a good salary, putting them at odds with the owners.Customers want the best value, often putting them at odds with both customers and staff.Having a clearly defined purpose helps drive each of these parties in a similar direction. And the lessons learned also apply to our personal lives.That’s what this Podcast is about
What’s the point? What’s the point of working so hard, the suffering, of life itself? It’s asked by the unemployed, middle class, and uber-rich. It’s asked by people of all races and religions.“What’s the point?” inevitably leads to the maddening and futile question about the meaning of life. Asking about the meaning of life is the wrong question, and made wrong by one word.We shouldn’t be seeking the meaning “of” life, but a meaning “to” life. The distinction changes everything.If you are seeking the point “to” something, you can’t find it in the meaning “of” something.