Do you have a cause you want to pursue?

How do you give back to your community?

Today's guests are two very purpose-driven women behind the Baby2Baby, a nonprofit organization dedicated to providing basic necessities to children living in poverty across the United States. Let's welcome Baby2Baby Co-CEOs Norah Weinstein and Kelly Sawyer Patricof. Since its inception, Baby2Baby has grown into a $80 million organization serving over 1 million children annually by distributing essential items such as diapers, formula, and clothing.

Norah and Kelly share their personal motivations and backgrounds, with Norah’s commitment rooted in her childhood and reinforced during her pro bono work as a lawyer, and Kelly’s passion stemming from her volunteer work with children during her modeling career. Their mission is driven by the immediate and tangible needs of the communities they serve, highlighting how even basic items like diapers can make a significant difference in the lives of children and their families.

The duo emphasizes on the importance of listening to the communities they serve to understand their specific needs, and how practical items like diapers are crucial for enabling parents to work and children to attend daycare. The power of celebrity endorsements and corporate partnerships has been pivotal in raising awareness and securing resources for Baby2Baby's mission.

In this interview, you'll learn:

How to raise public awareness for your cause

How to scale a nonprofit organization

How to run a successful fundraising event

How to nurture a culture of giving back

How to instill the giving back culture to children

Norah and Kelly's incredible journey with Baby2Baby shows us the power of compassion and community. Each one of us has the ability to create meaningful change. Take action today.

With Love and Gratitude,

Jay Shetty

What We Discuss:

00:00 Intro
04:09 The Culture of Giving Back
08:19 Pro-Bono Cases
09:55 Giving Back Can Be Fun
14:00 The First Meeting
17:04 Ask the People Who Need Help
19:46 Full Time Commitment
26:09 Real-Time Challenges
27:44 Diaper is a Symbol of Poverty
34:36 Pushing Boundaries
39:05 Giving Back in an Unhelpful Way
44:50 Yes-Days, No-Days
53:50 Ambassadors and Partnerships
57:32 The Power of Celebrity Moms
01:02:29 Maui Wildfires
01:05:09 How Can You Help
01:10:29 How to Create a Culture of Giving
01:16:11 Instill Giving Back in Children Early
01:19:42 There’s a Lot More to Be Done
01:23:07 Norah and Kelly on Final Five

Episode Resources:

Baby2Baby
Baby2Baby | YouTube
Baby2Baby | Instagram
Baby2Baby | Facebook
Norah Weinstein | LinkedIn
Norah Weinstein | Instagram
Kelly Sawyer Patricof | LinkedIn
Kelly Sawyer Patricof | Instagram

See omnystudio.com/listener for privacy information.

How to Know When it is Time to Change Careers & Turn Your Passion into Purpose with Baby2Baby Co-CEOs