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This on the Spot series is brought to you by System One. What if you could predict whether an ad or product or an idea was going to connect with consumers and be successful even before it launched? That's where System 1 comes in. They're the creative effectiveness platform that uses emotional measurement and norms to help brands predict what will truly drive growth and how to further improve it. From new product concepts and packaging to super bowl spots and social Campaigns, System System 1 enables you to create with confidence across all of your creative to learn more, check them out@systemone group.com that's system1group.com and by tracksuit. Tracksuit is the affordable, always on brand tracking tool that helps marketers and agencies answer the question is what we're doing working companies pay $100,000, which I still can't believe, or even more for brand tracking which is out of the question for most modern brands. Their in house research experts do the heavy lifting using best in class practices to craft your survey and get you results fast. Tracksuit gives you brand tracking you can afford. Check them out@gotracksuit.com that's gotracksuit.com so I just got back from the from the Grand Fe judging session in New York City. I was lucky enough to be in the judging room and a group of creatives, strategists, CMOs were judging the work. 12 people, 12 individual judges. So it is now Friday 8th May. The Grand FB winner will not be announced until the gala, the awards gala in New York City on I think it's the 20th, it's the 27th. So if you're in New York or you know, should go check it out, I won't be there for the actual EFFIE gala this year. I decided to do an episode on the judging process so that'll come out the day after the Effies. So here it is the 8th of May and I know who the Grand Effie winner is, but I am not accepting bribes. But it's really exciting to see it happen. We interviewed the judges afterwards and talked about the winning case and the others because all the other cases are gold winners already and they're going to be announced of course on the gala night. But then the Grand Effie winner is the best of all the gold winners. So pretty exciting stuff. I got to tell you, being in the judging room is a pretty eye opening experience. So hopefully I'll be able to share more about that in the episode that will drop the night after the Effie Gallas, which is May 28th. Now, speaking of May 28th, we are going to be live in Kansas City on the night of May 28th at Barclay okrp. It's a Thursday night. We would love it if you would come and hang out with us. These things are amazing opportunities to network and to meet new people. So I hear a lot that people come to our shows and they reflect upon the fact that so many, there are so many are so few opportunities, I suppose, to meet other people in your market. We tend to think that we connect with each other, but we really don't. So this is a great way to network, connect and meet some really great people. The Panel so far we have a fantastic panel for Kansas City. Brad Jones, Chief Creative Officer at Barclay okrp. Lara King is Chief Marketing Officer for the Kansas City Chiefs. So we're gonna have her explain last season's result. Howard Lobsher is Chief Strategy Officer at vml. Chris Cardetti is CSO at Barclay. And we'll have one other guest who is gonna be joining us at the roundtable. Now we always do roundtables at live events Cause I've just sort of fallen in love with that idea of people sitting around the table having a conversation versus panels of people sitting on chairs facing the audience. And it feels like a present. That's become our thing now to do actual roundtables. If you are in the Kansas City area, we would love to see you. You can get your tickets@onstrategyshowcase.com onstrategyshowcase.com under the live Tour tab. And we thank Tracksuit and we thank System One. System One is joining us as a tour sponsor this year for the first time, which is amazing. And our great friends at the Effies for helping make this live tour possible this year. This is the start of a new season of live tours and we're gonna be going to 11 cities this year, which is a record. So I'm excited about that. Now one thing I wanted to mention is that as we all know, awful lot of people are getting laid off in our industry and it sucks. And so when we're in Kansas City and we're in all of our city stops throughout this tour, we're going to be offering comp tickets for people who are finding themselves out of work in the industry. Maybe you've gotten laid off, maybe you're struggling finding a new thing. This is a great place to come and network. We bring a lot of senior people. So if you want to network, meet other people. If you're out of work, please shoot us an email at. Hello, onstrategyshowcase.com hello, onstrategyshowcase dot com just put in a note that you're, that you're looking for a comp ticket. We'll get right back to you and make it happen. Also, if you're a student now, I know it's in late May, probably all the students are gone home. But for those that consider Kansas City home, maybe you go to go to school locally, you guys are also invited. We always put aside a block of tickets for students. So the same thing. Hello, @onstrategyshowcase.com, tell us where do you go to school and we will bounce back to you and set aside a ticket. So I think it's important to do that. So we're excited and happy to do it because we love to bring everybody together at these events. So let's see, what else have I got? I think that's it. So let's talk about today's episode. This is on the spot where planners talk about brands they've never worked on. And I'm super, super excited to welcome to today's show. Landy Day is chief strategy officer at BBDO Chicago. And Omar Quinones is the Chief Strategy Officer at Lerma out of Dallas, Texas. And Lerma does the brilliant he gets us campaign, what people refer to as the Jesus campaign. Phenomenal work, some of the best work of the last five plus years in my opinion. They also do Home Depot. They do a lot of other things out of Dallas. And we're of course joined by Vanessa chin, who is SVP marketing for System 1. And our other misfit is Isaac Saracki. He is partnerships at Tracksuit. So this is our band of misfits. And this month we are talking about Subaru, which we all love, by the way, and Vaseline Verified. Hope you enjoy this one. One of the things we were talking about last week was we should also start having drinks when we're doing this show.
