Podcast
On Strategy Showcase
Hosted by Fergus O’Carroll · EN
Where marketers share the strategy stories behind amazing campaigns.
300episodes
Episodes
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How NPR fought back for our right to be curious
6d ago00:38:02Summary readyIt was yet another strike against independent journalism. $1.1 billion in funding pulled back by the Republican administration. We learn how NPR (National Public Radio) responded in classic NPR style. They stood up for the public's right to ask hard questions. I talk with NPR's CMO, Mishka Pitter-Armand and Mischief's EVP Strategy, Ed Gunn. Our next live show is Sept 10th at GSD&M in Austin.
SummaryLive from Minneapolis at Carmichael Lynch
2w ago00:59:05Summary readyA live, sell-out crowd celebrates the legacy of iconic creativity in Minneapolis. Campaigns like Harley Davidson, Porsche, Buddy Guy, EDS, BMW Films, Target, Citibank and more recent work including Subaru and Walmart. Fallon, Carmichael and Colle McVoy join me live at the roundtable. Thanks to The Effies, Tracksuit and System1 for making our live tour possible. See the iconic creative work on our website at www.onstrategyshowcase.com
SummaryAI ads are good enough. And that's the problem
3w ago00:30:21Summary readyCan human-created ads drive better business outcomes than AI ads? From this collaboration between Ipsos and Syracuse University's S.I. Newhouse School of Public Communications, we hear why AI is currently struggling to drive business outcomes and how brands can navigate the delicate balance between creative efficiency and strategic effectiveness.Download the free report bit.ly/aiadreport
SummaryOn the Spot with Chris Gallery of Mother and Nick Hirst of Adam&Eve
4w ago00:45:42Summary readyWe talk campaigns from Heinz Ketchup and The New York Times. Chris Gallery is Global CSO at Mother and Nick Hirst is Global Strategy Lead on Mars across OMC at adam&eve, London. Thanks to Tracksuit and System1 for supporting this series.
SummaryMartin Weigel's new book on lessons from the front line
Jul 500:39:47Summary readyA favorite guest of the show, Martin is one of the most influential strategists in the industry. Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must listen and must read for all of us. Check him out at www.martinweigel.org
SummaryKansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”
Jun 2200:59:07Summary readyStars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, but Lara's goal is bigger - an entertainment company with a football product. We talk about her plans, why she joined from L'Oreal and Stella Artois, and how the NFL's strict no paid media rule is creating a culture of creative innovation. She's joined by BarkleyOKRP CSO, Chris Cardetti and CCO, Brad Jones.
SummaryOn the Spot - Nike vs Adidas World Cup and Maker's Mark
Jun 1300:54:46Summary readyI'm joined by Amelea Renshaw, Head of Strategy at Lucky Generals, NYC and Janni Widerholm, Head of Social and GCD at TBWA/Chiat/Day Los Angeles. As always, thanks to System1 and Tracksuit for making this On the Spot series possible.
SummaryPlanning for Effective Outcomes Ep#3: Lessons in Getting Underway
Jun 700:46:36Summary readyIn Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative. Johnny Corpuz, Head of Comms Strategy at BBDO, Asmirh Davis, Partner and President at Majority, and Gunny Scarfo, Co-Founder at Nonfiction join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com
SummaryWalmart's Virtual Worlds Gaming Strategy
May 3100:36:39Summary readyWalmart's Head of Emerging Experience, Justin Breton and GEEIQ's CEO Charles Hambro join me to talk about gaming, virtual worlds and Walmart's place in them. This is episode one in a three episode virtual worlds series. Tickets for our June 18th, 2026 Live from Minneapolis show are now on sale.
SummaryWhy Uber Eats won tonight's 2026 U.S. Grand Effie
May 2800:21:03Summary readyInside the Effie Judge's room in NYC on May 7th. Twelve judges were there to decide which of the seven Gold Effie-winning cases from earlier judging rounds would be awarded the prestigious Grand Effie for 2026. This is what happened.
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