Podcast
On Strategy Showcase
Hosted by Fergus O’Carroll · EN
Where marketers tell the stories behind the strategies that led to amazing campaigns.
292episodes
Episodes
Newest firstAll episodes
Walmart's Virtual Worlds Gaming Strategy
3d ago00:36:39Summary readyWalmart's Head of Emerging Experience, Justin Breton and GEEIQ's CEO Charles Hambro join me to talk about gaming, virtual worlds and Walmart's place in them. This is episode one in a three episode virtual worlds series. Tickets for our June 18th, 2026 Live from Minneapolis show are now on sale.
SummaryWhy Uber Eats won tonight's 2026 U.S. Grand Effie
1w ago00:21:03Summary readyInside the Effie Judge's room in NYC on May 7th. Twelve judges were there to decide which of the seven Gold Effie-winning cases from earlier judging rounds would be awarded the prestigious Grand Effie for 2026. This is what happened.
SummaryThe Power of Humor in Marketing
1w ago00:43:21Summary readyOn this month's episode of On the Pulse, I'm joined by Ipsos' Chief Behavioral Scientist ion the U.S., Jesse Itzkowitz, and SVP, Head of Creative Excellence, Lisa Zielinski, to discuss the opportunity humor provides as a strategic tool. Thanks to Ipsos for supporting this monthly series.
SummaryOn the Spot: Subaru and Vaseline
3w ago00:50:37Summary readyIt's planners talking brands they've never worked on. We're joined this month by Landi Day, CSO at BBDO, Chicago and Omar Quinones, CSO at LERMA/, Dallas. We're having some laughs and talking Subaru and Vaseline. You can also watch this episode and see the creative work on our YouTube channel or website. Link below. Thanks to Tracksuit and System1 for making this series possible. www.onstrategyshowcase.com
SummaryPlanning for Effective Outcomes #2: How to build upon or challenge client briefs
May 301:13:01Summary readyIn Ep#2 of our Effie series, Chief Strategy Officers share how they validate, build upon or challenge briefs from their clients. Will Grundy of adam&eveTBWA, E.T. Franklin of Publicis Media, Elizabeth Paul of Martin and Professor and best-selling Author, Marcus Collins join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com
SummaryOn the Pulse - how to win with sports sponsorships
Apr 2600:40:21Summary readyOur new monthly series with Ipsos kicks off with a discussion on the pulse of brands & sports sponsorships. It's big business with big cross platform opportunities. I'm joined by Aubree Curtis of Creative Artists Agency (CAA) and Lisa Zielinski and Jamie Stenziano of Ipsos. You can also watch this episode on our website or YouTube channel.
SummaryWhat happens when the Airbnb team takes on a mortgage brand?
Apr 2000:42:31Summary readyWhat happens when the team that brought you Airbnb's Belong Anywhere, Coke's Share a Coke and Prudential’s Day 1, come together on a mortgage brand? Rocket's new work is the result of not simply disrupting the mortgage category, but defining a new one. You can watch this episode on our YouTube Channel or our website at www.onstrategyshowcase.com.
SummaryOn the Spot: Levis and Jeep
Apr 1200:45:32Summary readyIt's planners talking brands they've never worked on. I'm joined this month by John Kenny, CSO at Eversana Intouch and Ashley Williams, SVP, Experience Design at Spark Foundry, NYC. We're talking two iconic American brands. You can also watch this episode and see the creative work on our YouTube channel or website. Link below. Thanks to Tracksuit and System1 for making this series possible. www.onstrategyshowcase.com
SummaryPlanning for Effective Outcomes 2026 #1: CMOs on writing the client brief
Apr 500:43:28Summary readyColin Kavanagh, CMO at Pernod Ricard, Adam Craw, Global Head of Prime Marketing at Amazon and George Felix, EVP CMO at Brinker International discuss how they get to defining their objectives, challenges, strategies and audience insights. And who writes the client brief. Thanks to the Effies and to Tracksuit for supporting this 6 part 2026 effectiveness series.
SummaryLife in the Valley live from Uber in San Francisco
Mar 2900:49:26Summary readyGlobal marketing leaders from Uber, Airbnb, Coinbase and WestCap Private Equity join me for a conversation about the culture of marketing in the valley - all four came from an agency background. It's an honest, fascinating conversation. Thanks to Tracksuit, Ipsos and The Effies for supporting our live tour. You can also watch this episode on our YouTube channel or website.
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