Podcast
On Strategy Showcase
Hosted by Fergus O’Carroll · EN
Where marketers share the strategy stories behind amazing campaigns.
297episodes
Episodes
Newest firstAll episodes
On the Spot with Chris Gallery of Mother and Nick Hirst of Adam&Eve
1w ago00:45:42Summary readyWe talk campaigns from Heinz Ketchup and The New York Times. Chris Gallery is Global CSO at Mother and Nick Hirst is Global Strategy Lead on Mars across OMC at adam&eve, London. Thanks to Tracksuit and System1 for supporting this series.
SummaryMartin Weigel's new book on lessons from the front line
2w ago00:39:47Summary readyA favorite guest of the show, Martin is one of the most influential strategists in the industry. Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must listen and must read for all of us. Check him out at www.martinweigel.org
SummaryKansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”
4w ago00:59:07Summary readyStars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, but Lara's goal is bigger - an entertainment company with a football product. We talk about her plans, why she joined from L'Oreal and Stella Artois, and how the NFL's strict no paid media rule is creating a culture of creative innovation. She's joined by BarkleyOKRP CSO, Chris Cardetti and CCO, Brad Jones.
SummaryOn the Spot - Nike vs Adidas World Cup and Maker's Mark
Jun 1300:54:46Summary readyI'm joined by Amelea Renshaw, Head of Strategy at Lucky Generals, NYC and Janni Widerholm, Head of Social and GCD at TBWA/Chiat/Day Los Angeles. As always, thanks to System1 and Tracksuit for making this On the Spot series possible.
SummaryPlanning for Effective Outcomes Ep#3: Lessons in Getting Underway
Jun 700:46:36Summary readyIn Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative. Johnny Corpuz, Head of Comms Strategy at BBDO, Asmirh Davis, Partner and President at Majority, and Gunny Scarfo, Co-Founder at Nonfiction join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com
SummaryWalmart's Virtual Worlds Gaming Strategy
May 3100:36:39Summary readyWalmart's Head of Emerging Experience, Justin Breton and GEEIQ's CEO Charles Hambro join me to talk about gaming, virtual worlds and Walmart's place in them. This is episode one in a three episode virtual worlds series. Tickets for our June 18th, 2026 Live from Minneapolis show are now on sale.
SummaryWhy Uber Eats won tonight's 2026 U.S. Grand Effie
May 2800:21:03Summary readyInside the Effie Judge's room in NYC on May 7th. Twelve judges were there to decide which of the seven Gold Effie-winning cases from earlier judging rounds would be awarded the prestigious Grand Effie for 2026. This is what happened.
SummaryThe Power of Humor in Marketing
May 2500:43:21Summary readyOn this month's episode of On the Pulse, I'm joined by Ipsos' Chief Behavioral Scientist ion the U.S., Jesse Itzkowitz, and SVP, Head of Creative Excellence, Lisa Zielinski, to discuss the opportunity humor provides as a strategic tool. Thanks to Ipsos for supporting this monthly series.
SummaryOn the Spot: Subaru and Vaseline
May 1000:50:37Summary readyIt's planners talking brands they've never worked on. We're joined this month by Landi Day, CSO at BBDO, Chicago and Omar Quinones, CSO at LERMA/, Dallas. We're having some laughs and talking Subaru and Vaseline. You can also watch this episode and see the creative work on our YouTube channel or website. Link below. Thanks to Tracksuit and System1 for making this series possible. www.onstrategyshowcase.com
SummaryPlanning for Effective Outcomes #2: How to build upon or challenge client briefs
May 301:13:01Summary readyIn Ep#2 of our Effie series, Chief Strategy Officers share how they validate, build upon or challenge briefs from their clients. Will Grundy of adam&eveTBWA, E.T. Franklin of Publicis Media, Elizabeth Paul of Martin and Professor and best-selling Author, Marcus Collins join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com
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