When CBS was founded in 1927, its radio programming focused on entertainment, music, and fun. That all changed when a horrific prison fire broke out at the Ohio Penitentiary in 1930. CBS aired on-the-spot coverage of the event, with Otto "Deacon" Gardner, an inmate in the prison, at the microphone. At the time, Gardner's gripping broadcast captured the attention of audiences across the country and started CBS on the path to creating the hard-hitting news that would define the network for nearly a century. Brooke sits down with historian A. Brad Schwartz, author of the recent piece CJR piece "The Eyewitness", to talk about this largely forgotten event in radio history and what it tells us about the type of radio reporting that speaks to listeners and builds trust with audiences. Hi On The Media listeners, we want to hear from you! Taking this podcast survey takes about 20 minutes and your feedback will help us make our podcast better! There are no wrong answers, just your honest take. Take the survey here (onthemedia.org/survey).

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How a Prison Fire Helped Create CBS News