Naomi Klein has been confused for writer Naomi Wolf for much of her career. Wolf rose to prominence with the book The Beauty Myth in the 90s, establishing herself as a bestselling feminist, liberal writer. Klein, on the other hand, wrote acclaimed critiques of capitalism such as No Logo and The Shock Doctrine. To say Klein is often mistaken for Wolf is an understatement. In the interview she did just before ours, a TV host mistakenly called her by Wolf's name. The confusion is incessant on social media, and escalated when Wolf became notorious as a peddler of covid-19 conspiracies. A few weeks ago, Wolf discovered that a fellow anti-vaxxer was spreading a conspiracy theory, this time about her.

Ultimately, Klein decided to plunge down the rabbit hole to follow Wolf, and emerged with a new book Doppelganger: A Trip into the Mirror World, a wide-ranging exploration of doubling in our lives, culture, and politics. Brooke speaks to Klein about how social media has given all of us doppelgangers; why she's proud of her "bad" personal brand; and the value of "unselfing."

This segment first aired in our September 15, 2023 show, The “Too Old” President and Political Doppelgängers.

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