Episode 2: From Pulpit to Politics

How did the little-known Salem Media Group come to have an outsized political influence? In this episode we trace the company’s rise to power from its scrappy start in the 1970s to the present day — a growth that paralleled and eventually became inextricable from the growth of the Religious Right. We learn that Salem is tightly networked with right wing political strategists, pollsters, big donors, far right leaders and Republican party mainstays thanks to their involvement with the Council for National Policy — a secretive group of Evangelical and conservative leaders. For decades, the CNP has been working behind the scenes to get a specific, highly influential subset of voters to act. And Salem has been a megaphone for their cause.

The Divided Dial is hosted by journalist and Fulbright Fellow Katie Thornton. Her written articles and audio stories have appeared in The Atlantic, 99% Invisible, The Washington Post, BBC, NPR, WNYC, Minnesota Public Radio, The Guardian, Bloomberg’s CityLab, National Geographic, and others. She is a lifelong radio nerd who got her start in media as a teenager, volunteering and working behind the scenes at radio stations for many years. You can follow her work on Instagram or on her website.

The Divided Dial was edited by On the Media's executive producer, Katya Rogers. With production support from Max Balton and fact-checking by Tom Colligan, Sona Avakian, and Graham Hacia. Music and sound design by Jared Paul. Jennifer Munson is our technical director. Art by Michael Brennan.

With support from the Fund for Investigative Journalism.

On the Media is supported by listeners like you. Support OTM by donating today (https://pledge.wnyc.org/support/otm). Follow our show on Instagram, Bluesky, TikTok and Facebook @onthemedia, and share your thoughts with us by emailing onthemedia@wnyc.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.