To watch the rise of viral content is always an interesting exercise. From "Charlie bit my finger" to the "Lulz That Broke Wall Street," the internet is capable of elevating any story, meme, joke, or idea through the ranks of digital fame. This week, we unpack one story, and one question, that took twitter by storm: "Who is the Bad Art Friend?".

The Robert Kolker piece from The New York Times Magazine proved digital catnip, but why? Brooke sits down with Michael Hobbes, journalist and host of the podcast Maintenance Phase, to discuss his review of the story, the Twitter storm, and why we're even talking about all this in the first place.

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